Aaron Wall Develops Market Research Extension for Firefox

A new extension is available for the Firefox browser called SEO For Firefox. It has been developed by Aaron Wall, famous for his SEOBook e-book publication and also his half ownership of Threadwatch, a popular blog style forum. According to Jason Lee Miller of Web Pro News, The tool pulls data from a number of sources to offer search engine marketers “a more holistic view of the competitive landscape.”

I have downloaded and played with it briefly. It appears to be a pretty cool tool if you want to get a quick overview of marketing data regarding any specific project. Information is accessed via links that are added to the search engine results pages of either Google or Yahoo. Here is a run down of what the tool contains:

  • PR: (Google PageRank) an estimated measure of global link authority.
  • Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
  • Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain.
  • .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain.
  • .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
  • .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain.
  • Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page.
  • del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
  • Technorati: an estimate of the total number of links to a site from blogs.
  • Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
  • Cached: (Google site:) shows how many pages from a site are indexed in Google
  • dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
  • Bloglines: shows you how many people are subscribed to a particular blog via Bloglines.
  • dir.yahoo.com: is a site listed in the Yahoo! Directory or not.
  • WhoIs: makes it easy to look up the whois data for any site.

This tool also links to a couple cool keyword research tools near the top of the search results, including:

  • Google Trends – shows historical search volume trends
  • SEO Book Keyword Research Tool – cross references many popular keyword research tools
  • Overture View Bid – shows Yahoo!’s top bid prices for a particular keyword
  • Google Traffic Estimator – shows top bid estimates and click volume estimates associated with Google AdWords.
  • Google Keyword Sandbox – Google’s keyword research tool.

Aaron gives a complete run-down as well as screen shots at his blog. The tool can be turned on or off by a status indicator at the bottom right of the browser. He recommends that it only be used when conducting research and not just for casual browsing.

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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