Code of EthicsEthical Marketing Pratices
SearchRank operates under the following code of ethics in which we adhere to ethical marketing practices and guarantee a high level of service.
- Keyword Selection – We guarantee to work diligently with you to select and target keywords that are not only relevant to your business but words that people are actually searching for. Some SEM companies may choose “non-competitive” keywords to make themselves look good by getting high rankings for them. The problem is that no one is searching for these words and therefore the client doesn’t see the increase in traffic they had hoped for. Not only will we select and target keywords that will bring an increase in traffic, we will continually review those words to ensure that they remain best words to target.
- Marketing Strategy – We guarantee to develop a complete and thorough online marketing strategy for your web site. We promise not resort to spam techniques such as keyword stuffing, page cloaking, participation in link farm schemes and the like that could end up getting your web site penalized and even banned by search engines. The online marketing strategy we develop for your site will be geared towards long term success.
- Ongoing Campaign Management – If you so choose this option, we guarantee to provide ongoing campaign management to ensure that you maintain top positioning in the SERPs as well as experience a continuous and steady flow of traffic and as such, earn a good return on your investment. We will stay committed to the ongoing success of your campaign, making necessary adjustments and improvements along the way.
- Customer Service – We guarantee the very best in customer service. We will answer the phone when you call or get right back with you if lines are busy. Your emails will be answered promptly, typically within an hour or less of receiving them during normal business hours. Tasks such as campaign management or modifications to your marketing strategy will be performed in a timely matter. In other words, you will be able to reach us when you need to. We continually receive praise on how quickly and efficiently we respond to customer inquiries. We are here to serve you. Therefore customer service is our number one priority.