Proper Directory Submissions - Part II
Now for some specific requirements and techniques for each directory listed above.
Yahoo! charges $299 on an annual basis to be listed in their directory. You can still submit to some non-profit categories for free but there is not much chance that a Yahoo! editor will ever get to your submission and review it. Therefore even if the category you want to be listed in has a free submit option, it is recommended that you pay the $299 and you will be listed in 7-10 business days.
Make sure that when you submit that you are not already listed, that no portion of your site is under construction or broken and that your site is browser and user friendly. If it does not meet any of these requirements, Yahoo! may reject it while keeping your $299 submission fee.
Looksmart is a pay per click directory meaning that you have to create an account with a budget to submit your listing and then you will be charged a "per click" charge every time someone clicks on your listing. They charge you a set up fee of $29 for each listing and per click fees start at $0.15. The benefit of being listed in Looksmart is that MSN displays Looksmart Listings in their search results.
If your site is non-profit, you may be able to submit for free to Looksmart owned Zeal whose listings also show up in Looksmart.
Postscript: Looksmart is no longer a directory.
The Open Directory
The Open Directory Project (ODP) is comprised of volunteer editors all over the world who are responsible for one or more categories of the directory. Therefore once you submit to a specific category, it is the responsibility of the editor assigned to that category to review and approve or decline your listing. Some editors are more diligent than others so it is hard to determine when your site will get listed if it gets listed at all. It seems as of late that it has become more difficult to get listed in ODP. There is a website where you can check the status of your submission. It can be found at http://resource-zone.com/ and you would want to submit to the "Site Submission Status" topic. Top level editors are pretty quick to respond to your post.
GoGuides was started from former editors of the Go.com GoGuides that was killed after Disney decided to drop out of the portal race. Like ODP, it is comprised of volunteer editors that are responsible for specific categories in the directory. There are two ways to submit to this directory. One is to pay a one-time fee of $39.99 where your site is guaranteed to be listed in two business days or become an editor yourself. You have to take and pass a test proving you have some experience submitting sites to a directory before you are approved as an editor. Once you are an editor, you can add sites to the category for which you applied to; they are added instantly to the directory. If you want to submit a site to a category in which you do not have editing privileges, you can add to your own category and then move it to another category where you will then have to wait for that editor to approve your submission. As your editor level increases, you can apply to edit more categories.
JoeAnt was also started by former Go.com GoGuides editors and is comprised of volunteer editors that are responsible for specific categories in the directory. Like GoGuides.org, there are two ways to submit to this directory. One is to pay a one time fee of $39.99, the other is to become an editor. There is no test to take to become an editor. You simply apply, choose the category you want to edit and then are approved via email response. You can then add sites to your assigned category. If you want to submit a site to a category in which you do not have editing privileges, JoeAnt has a forum that you can post to, asking other editors to list the site. As your editor level increases, you can apply to edit more categories.
There is no cost to submit your site to IllumiRate. They have considered adding an expedited submission for a fee but have not done so at this present time. Submissions made by the public must follow the guidelines included on the submission form. Sites using promotional slogans in the title or description or a series of keywords for the title or description will be bounced. Duplicate submissions are automatically rejected and spammers will have all of their submissions deleted.
You can also become an editor of IllumiRate and then add sites to the directory which are then approved by editors higher up in the hierarchy. You must first take a test and then be approved.
Additionally, webmasters, site owners, SEOs, SEMs, etc., who become editors receive banner impression credits for each action performed. These credits may be used to start a banner ad campaign once the editor has accrued 150 credits. The number of credits earned per action increases as an editor is promoted up the levels.
In October of 2003, the 5 owners of GoGuides had a irreconcilable disagreement that split three of them off to create a new directory called Skaffe. It originally used the exact same structure and database as GoGuides and therefore it is very similar to GoGuides as far a the submission process goes.
And the saga continues. This directory was birthed out of a friendly split between the two remaining owners of GoGuides after it split up into two directories in October 2003. It is very similar to GoGuides and so the submission process for GoGuides is pretty much going to be the same here.
There are two ways to submit to this directory - one is the standard way of finding the correct category, submitting and waiting for approval, and the other is to become an editor yourself. Once you are an editor, you can "grab" any category that does not already have an editor. Once you have this category, you can instantly add sites to it.
Zeal is owned by Looksmart and is comprised of volunteer editors as well as Looksmart's employee editorial staff. Submission to Zeal is free but you can only submit if you are a non-profit business or website. All commercial categories would require submission through Looksmart's CPC listing service described above.
By following proper etiquette in directory submission, you will not only insure that your submissions are accepted but that they are listed in a way that will give the site its best chance at exposure and visibility.
Article written by David Wallace (August 2003; updated January 2006)
About the Author:
David Wallace is CEO and founder of SearchRank, an original search engine optimization and marketing firm providing keyword analysis, organic search engine optimization, link popularity enhancement, pay per click management, search engine friendly web design and ongoing campaign maintenance.