Jun 23, 2025
UGC is word-of-mouth for the digital age and is trust-building, conversion-boosting, and scalable. Best of all, it converts as consumers are more likely to buy a product or service they first saw via UGC. People trust real people more than traditional marketing.
May 31, 2024
Google Sites is Google’s free version of a web site builder like Squarespace, Wix and even Wordpress. However, is it comparable to other web site builders on the market? In this article, I’m not going to review any of the “site building” features of Google Sites. Rather, I want to explore the question, “Is Google Sites SEO friendly or not?”
Nov 15, 2023
Friend and fellow peer, Ann Smarty, has put together a new post entitled ‘The State of Link Building Industry 2023’ which is the results of a survey conducted among SEOs with at 10 or more years of experience in the field. It includes a nifty infographic, which is why I’m reposting here.
Jul 5, 2023
Conversion Rate Optimization (CRO) is the methodical approach to encouraging users to take a desired action when visiting your web site. These may include purchasing a product, requesting a service, signing up for a newsletter, or any other number of actions.
Jun 26, 2023
Recently, Generative AI has become one of the most groundbreaking advancements in technology, revolutionizing how marketers engage with their audiences. Here is an infographic that provides a visual journey through how generative AI is transforming the marketing landscape.
Nov 29, 2022
With the potential for companies to capture a portion of over 4.5 billion social media users worldwide, why is it that so many brands are off to the races before truly understanding who they resonate with?
Jun 7, 2022
Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Learn more about the future of Google Analytics 4.
Sep 22, 2021
A premium domain name can provide a business with increases in new leads, purchases, and provide growth opportunities. But what is a “premium domain” and how can they impact your business for good?
Jun 28, 2021
If you fit the scenario of having a single Wordpress powered web site, then here is a nifty infographic that provides details on how to pick the best Wordpress hosting provider.
Dec 23, 2020
It is an age-old question amongst the SEO community – “Are links dead?” In other words, is the practice of “link building” dead? The answer is and has always been – no! Here is a concise infographic from the folks at DirJournal that demonstrates that links still matter.