This is the second installment of a “Back to the Basics” series I am currently writing. In case you missed it, the initial installment was about keyword research and how it is the foundation of any search engine optimization (SEO) effort. In this segment I will actually detail how to go about developing a SEO strategy for your web site.
This is a “back to the basics” style of post related to search engine optimization (SEO). I plan on doing a number of these over the next couple of weeks that will detail the entire SEO process — from laying the foundation with strategic keyword research to effectively monitoring your progress. So if you consider yourself “advanced” in SEO, you might not wish to read any further. My target audience for this post is the “newbie” — in other words, those who are just beginning their education in SEO or at least are fairly new at the practice.
I love Twitter. I have become quite accustomed to having TwitterFox beeping out sounds of updated tweets (what us Twitter users call posts) as I click on its icon to see what they are. It has been great to keep up with what friends and colleagues are doing in their daily lives. Twitter has also been very useful in asking questions or learning about other people’s opinions. It has been a handy tool for online discussion. It has even made it quite easy to post links of interest or ask fellow Twitter users to vote up a social news submission on sites like Digg, Mixx and Sphinn.
I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn’t, whether it is growing or declining and the like. It is no different then when celebrities use their clout and status to speak out of some subject like they are some kind of authority on the matter when in all actuality they are not.
Submitting stories, blog posts and articles to social news sites can be very time-consuming but if done properly, can also have huge payoffs. Why then do so many people shoot themselves in the foot by not following proper etiquette? Is there such a thing as “social bookmarking etiquette?” Certainly there is! Here are a few things to keep in mind if you want to get the most out of your social bookmarking activities.
I’m two days back from the first Small Business Marketing Unleashed conference and I have to say that this was probably one of the best conference I have ever been to. The conference attracted right around 50 paid attendees which made for a very intimate setting. Speakers and those of who were live blogging were able to spend some real quality time with attendees. The information that was presented in sessions and workshops was of the highest quality and the food served up set the bar high for any other conference to follow.
The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consumer reviews? In this workshop, Matt McGee, SEO Manager at Marchex will walk attendees through the most popular local search engines and will show you the best ways to leverage them to promote your business online.
You may have heard it said that having a search engine friendly site is key to success on the web. That’s fine and dandy, but what in the world is a search engine friendly site? Find out how to code your site to make a difference in how well you rank in the search engines. Learn what tags and attributes are essential to gaining those top rankings. Even if you know nothing about HTML, this session will arm you with the knowledge to help your programming team get your site in shape.
While it’s easy to get overwhelmed about going up against big businesses in marketing realms like search engine optimization, blogging, viral marketing, community building and analytics, a good dose of common sense can really level the playing field. This panel aims to set the stage for the rest of the show by helping you change your perspective on competing with the big boys.
When Google decided to acquire DoubleClick nearly a year ago, many in the search marketing industry were very concerned that Google now owned a SEO company – Performics. It would be a huge conflict of interest to have a organic search index and yet at the same time be making money providing a service that helps companies to improve their positioning in that index. When the acquisition was finally approved last month, Danny Sullivan wrote an open letter asking Google to do the right thing.