Small Business Brief Re-Invents Itself

Small Business Brief, a site devoted to all aspects of small business, which is produced by Robert Clough and company, the same folks who also bring us
Search Engine Guide, has re-invented themselves by converting into a Digg type of site where anyone can submit stories, vote them up or down and of course comment. Built off the same platform as Search Engine Land’s Sphinn, Small Business Brief is now a lot like Sphinn however, not strictly limited to the topic of search engines and search marketing.

The Paid Links Industry Needs To Go Underground

If Danny Sullivan’s report over the weekend that Google is in fact reducing the PageRank for sites that are suspected of selling paid links isn’t enough to send the entire paid links industry underground, then I don’t know what is. Add to this the storm of controversy that recently occurred over Rand Fishkin outing sites that sell paid links. Now I don’t sell paid links for the sake of ranking better in the organic search results, however, as one who buys paid links for client sites, I have been a proponent for some time now of the entire industry, those who buy links, those who sell them and everyone in between, working to make it more difficult for Google and other search engines to identify paid link strategies. Currently we are making their job way to easy.

SEO Myth: All Reciprocal Links Are Bad

We are having a discussion over at Small Business Ideas Forum where Dale King starts things of by questioning the effectiveness of reciprocal linking tactics. He basically says that once upon a time, reciprocal links were one of the number one ways webmasters acquired links from other sites. However, in current times, reciprocal links have been greatly devalued by the search engines, at least as far as helping a SEO effort. So are reciprocal links a thing of the past? Should webmasters avoid them like the plague? I would say that it really depends on the “type” of reciprocal link.

Awesome Plug-In To Fight Comment Spam on Movable Type Blogs

I wish Movable Type had something better than Akismet which does a pretty good job filtering spam but still very quickly populates Movable Type’s junk folder. While this keeps junk comments from ever appearing on your blog, it still takes time to sift through them in order to locate any good comments which end up in there (which has happened). I have heard they have CAPTCHA support in version 4.0, however we are still running 3.2 and have not gotten around to upgrading yet. My thinking is that someone somewhere must have developed a plug-in that would allow me to install CAPTCHA or a comment challenge of some sort in the version I have right now. I can’t imagine everyone who uses Movable Type spending their valuable time sifting through junk comments to make sure that good comments are not accidentally deleted.

So late last night, with a little searching, I found an awesome plug-in developed by Jay Allen simply called Comment Challenge plugin.

SEO So Easy a Monkey Could Do It, Or Can They?

SEO So Easy a Monkey Could Do It, Or Can They?

Automating the SEO process has been a hot topic of late. Loren Baker stirred up the conversation with his post “Can SEO Be Automated?” where he talks about the fact that search marketing agency, Commerce360 is developing proprietary software to automate SEO. As of today, his post has received 41 comments, mostly from people defending the fact that SEO cannot be completely automated. I agree! Then Lisa Barone published an excellent post defending the fact that SEO still needs the human element. This leads one to wonder if search engine optimization can actually be accomplished with software or in other words, can monkeys do the jobs of humans?

So Long SMA-NA – Grassroots Association Officially Dissolves

Ian McAnerin, current president of the two plus year old Search Marketing Association of North America (SMA-NA) has announced that he will be dissolving the organization as of today mostly due to lack of resources. The association was originally founded out of concern that SEMPO, one of the major associations related to the search marketing industry, was not properly serving the needs of everyone. Since then, according to Ian, SEMPO has solved those issues.

When Your On Page SEO Goes Too Far

Search engine optimization (SEO) is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for. Every web site that wants to be found in the organic search results of engines like Google, Yahoo!, MSN, Ask and the like need to incorporate some type of SEO strategy. Some take it to far though as in an example I recently found with a national computer services chain.

Optimizing Press Releases for Search Engines and People

Li Evans has a great post over at Search Engine Gurus where she explains how to not only optimize press releases for search engines, but people as well. Press release submitted online are a good way draw attention to your products and services. They also provide opportunities to increase the amount of inbound links that are pointing to your site. However, as Li explains, “understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases.”

Federal Government Opposes Net Neutrality

Net Neutrality – the principle that all Internet sites should be equally accessible to any Web user, is under attack once again. The Washington Post reports that the Justice Department has come out in opposition to the idea of Net Neutrality and endorses the idea that Internet service providers should be allowed to charge a fee for priority Web traffic. This in light of several telecom and cable companies stating that they want to have the ability to charge select users for the right to access certain content on the Internet or to do so at higher speeds than others.

So You Want To Be a Search Marketer? – Part 2

This is the second part of a recap of what I spoke on in a session entitled “So You Want To be a Search Marketer” at the recent Search Engine Strategies conference in San Jose. In part 1, I provided some statistics on how much money is pouring into this industry, explained how I happened to “stumble” into search marketing after experiencing success marketing one of my own sites, and talked about how to gain hands-on experience by applying search marketing techniques to a working web site before engaging paying clients. In part 2, we are going to look at how budding search marketers can network with businesses as well as peers, how they can effectively brand themselves, how to stay on the cutting edge of this fast paced industry and some things not to do.