News, Opinion and Commentary
Google’s Panda updates can wreak havoc on web sites that suffer from low quality content and usability issues. Are you one of them? Or maybe you want to avoid being on the victim side of the next Panda update? Then check out the following infographic which takes you through a step-by-step process on how to recover from a Panda penalty.
During the 2014 Pubcon conference in Las Vegas, I had the privileged of doing a split-session where the topic of mine was “infographics!” I decided to put together a presentation on common mistakes that are made during the design and marketing process of infographics.
Infographics are all the rage these days. They are a powerful form of content marketing that can attract a lot of eyeballs – if done right! However, even with all the factors that contribute to a great infographic, if the infographic is not marketed effectively, then what is the point?
OptiLocal has put together a great visual guide to help local businesses learn how to rule the local search results. While you can view the entire infographic towards the end of this post, I thought I break out the tips in textual format for those few folks that still love to read articles.
There are currently so many social media sites in existence that oftentimes it is difficult to know which one or ones a small to medium sized business should focus on. The following infographic takes a look at six top social media platforms and analyzes what types of businesses are best suited for each platform.
While there are a lot of great infographics that are being produced these days, there are also a lot of bad ones. This post looks at some common mistakes people make when designing infographics.
No doubt there is a lot of nonsense that occurs everyday on Twitter but isn’t this the case for any social media site? Selfies, foodie pics, location statuses, what your cat did for the day and the list goes on. But is Twitter good for business? Thousands upon thousands of businesses would say an absolute “Yes!”
Twitter is great! In fact, I don’t know what I’d do without it or what I did before it existed. It is such a great tool to not only push content and communicate with people in our fast-paced world, it is a wonderful platform for engagement. But with all the noise occurring every second on twitter, how does one get the most bang for time spent?
While Google have never fully disclosed all of the ranking factors that are part of their search algorithm, they have said on many a occasion that there are around 200 or so of them. Single Grain and Backlinko decided to put together the following infographic which is the best “guesstimate” of what those ranking factors might be.
Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas 2013. I presented in two sessions, one entitled “Convergence of Social Media & Search” and the other entitled “Proactive Link Campaign Tactics.”