SearchRank Blog

27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011

The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.

Quick List of Infographic Directories/Archives

I recently presented, along with Jay Berkowitz and Rebecca Murtagh, in a session entitled “The Convergence of Social Media & Search” at PubCon Las Vegas 2011 and in my presentation, listed several sites that will allow user to submit their Infographics. As promised in my presentation, I have listed those sites in this post.

Are Paid Links Still an Effective Link Building Strategy?

Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”

7 Free Online Tools For Information Graphic Design

Online infographic marketing has become a great way to publish content in a fashion that is easily accepted and digestible by the community. And with the availability of free online tools, one no longer has to be an artist or designer to create stunning information graphics. This post features 10 free tools that will will assist you in your information graphic design efforts.

A Quick Guide To Infographic Marketing

While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.

Customizing Thesis Theme For WordPress

DIYtheme’s Thesis Theme for Wordpress is one of the best overall themes you can use in your Wordpress applications. It’s only downfall? It’s pretty plain looking out-of-the-box. This post will reveal some simple steps one can take to customize Thesis, providing your Wordpress driven web site a custom look and feel.

7 Ways To Create Content Within Your Organization

Customers are demanding information and the businesses that are providing that information are winning. Developing and implementing content the right way can be a lot of work, but what many don’t know is that companies are creating content on a daily basis and just don’t realize it. Read on to discover some fun ways to create content for your business on a regular basis.

The Ultimate Social Media Profile Chart

This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.

PubCon Las Vegas 2010: The Convergence of Social Media & Search

Following is a summary of what I presented at this year’s PubCon conference held in Las Vegas. The session deals with the following questions: “Does social media prevent the need for search?” or “Does social media play an important role in search?”

PubCon Vegas Coming Up!

PubCon Las Vegas is the next big search/social media marketing conference on the docket and yours truly will be there presenting on “The Convergence of Social Media & Search.” The session asks the questions, “Does social media prevent the need for search? Does social media play an important role in search?” Myself and three other panelists will look at both sides of the issue, and discuss where the two intersect.

Covering Your Local Search Assets

One of the key benefits of having an online web presence is that you have a global reach. However, what if you are primarily a “local” business? You may have global visibility but what you really need to survive is “local visibility.” This post will look at some foundational steps a business can take to improve their visibility in local search.

Essential Tools To Monitor Online Reputation

The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.

In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.