Search Engine News for June 2004
Overture Launches Local Match Listings Program
(June 28, 2004 - Search Engine Watch)
Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
AskJeeves Drops Remaining Paid Inclusion Program
(June 24, 2004 - ClickZ)
AskJeeves is retiring its Site Submit paid inclusion program. The move, coming several months after the company dropped its Index Express XML-based inclusion offering, marks a complete withdrawal from the practice of allowing companies to pay for guaranteed indexing.
America Online to Buy Advertising.com
(June 24, 2004 - Forbes)
Time Warner Inc.'s America Online unit, said Thursday it signed a definitive agreement to acquire Advertising.com Inc., a provider of interactive marketing services, in a $435 million all-cash transaction.
Use Caution when Going Broad with Overture and Google
(June 23, 2004 - Search Engine Watch)
Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids.
Here's how to avoid trouble and maximize your campaign's effectiveness.
Ask Jeeves Sharpens Its Focus
(June 21, 2004 - Search Engine Watch)
Ask Jeeves announced today several new 'Smart Search' shortcuts, along with a new page preview tool.
The Net Ad You're About to See Has Read Your E-mail
(June 21, 2004 - News.com)
Google has created what is the electronic equivalent of a television network's standards and practices department to determine which e-mail messages are suitable for ads and which are not.
Business Search Engine Find.com Launches
(June 18, 2004 - ClickZ)
Find.com, a search engine designed for business professionals, was launched in beta this week by partners FIND/SVP, Empire Media and TripleHop Technologies.
New Google WebSearch Program Pays Publishers For Searches
(June 18, 2004 - Search Engine Watch)
Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays.
Going Beyond FTC Paid Inclusion Disclosure Guidelines
(June 17, 2004 - Search Engine Watch)
A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general.
Yahoo Upgrades Email to Compete with Google's Gmail
(June 15, 2004 - Search Engine Watch)
Yahoo has expanded capacity and significantly upgraded the performance of its email system, making it a viable alternative to Google's Gmail service.
Lawsuits Weigh on Google Debut
(June 12, 2004 - Wired News)
Google's founders have plenty to be happy about these days, with growing profits and a solid ranking as most popular search engine on the planet. But as they prepare to launch what is expected to be the most sought-after initial stock offering of the year, an assortment of pending lawsuits threaten Google's good fortune.
Google Loses To Yahoo
(June 9, 2004 - News.com.au)
Google's efforts in the Australian market have taken a body blow as News Interactive yesterday became the third major online publisher to sign a search marketing distribution agreement with Yahoo's subsidiary Overture.
Ask Jeeves Taps Into Desktop Search
(June 9, 2004 - News.com)
The search engine company is acquiring Tukaroo, which offers search and file management software for desktop computers.
Search Engine Watch Forums Launched
(June 8, 2004 - Search Engine Watch)
Forums are a great way for people to share knowledge about search engines. Now there's a new forum site joining the fun, one from Search Engine Watch itself. Our own David Wallace is one of the moderators that will be participating in this new forum.
A Search Engine for Pages You've Read
(June 7, 2004 - Search Engine Watch)
Having problems finding that web page you saw recently? A new tool makes it easy to recall everything you've seen on the web, automatically indexing all of this content and creating your own personal web archive.
What's Google's Secret Weapon? An Army of Ph.D.'s
(June 4, 2004 - The New York Times)
With a Ph.D.-centered culture, Google's co-founders, Sergey Brin and Larry Page, have assembled the industry's most unorthodox portfolio of human capital since Microsoft began intense recruiting of computer science majors at top undergraduate schools in the 1980's.
Google, Yahoo Face Off in Suit
(June 4, 2004 - SiliconValley.com)
Google is the darling of the Internet and seemingly at the top of its game as it charges toward a public stock offering sometime this summer. But the Mountain View company could be paying hundreds of millions of dollars to its Sunnyvale archrival, Yahoo, if it loses a little-noticed patent lawsuit unfolding in a San Jose courtroom.
The Paid Inclusion Dinosaur
(June 2, 2004 - Search Engine Watch)
Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be hurt. A look at the bet Yahoo's making and alternative plays they could have tried.
Ask Jeeves: How Did That Happen?
(June 1, 2004 - Traffick)
Jeeves' market strength has been sustained enough to suggest that where there's smoke, there must be fire. Investors are accumulating the stock, possibly because someone else might be interested in acquiring Ask Jeeves. But why? Here are some conjectures.
A Web Directory that Helps You Do, Not Find
(June 1, 2004 - Search Engine Watch)
Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder, Mordechai Chachamu explains why in an interview conducted by our own CEO and founder of SearchRank, David Wallace.

