Microsoft Puts Multisearch Tool on Show
(July 30, 2004 - News.com)
Software giant demos prototype technology that can search both the Internet and a PC's hard drive.

Lost Per Click: Search Advertising & Click Fraud
(July 29, 2004 - Search Engine Watch)
Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click -- is emerging as an important concern for search engine marketers.

Google's Ad Technology Tussle
(July 28, 2004 - InternetNews.com)
Google's potential $3.3 billion IPO is based on the billions it rakes in from search engine advertising. But there's one huge risk factor: Overture Services, its fiercest rival, claims a patent covering paid search. The two companies are poised to duke it out in court.

Google Sets Its IPO Price Range
(July 26, 2004 - News.com)
The search giant sets a price range of $108 to $135 a share, putting itself in line to be one of the largest-ever initial stock offerings.

Blinkx Debuts New Search Technology
(July 23, 2004 - News.com)
Attempting to take a chunk of business from biggies such as Google, an embryonic San Francisco-based company, Blinkx, has introduced a new search technology that looks up links before the user asks for them.

A Wave of Mobile Search
(July 22, 2004 - ClickZ)
Some wireless search services have already found traction in Europe, Asia, and to a lesser extent the U.S. Last month, Siemens launched a mobile search function that's designed to work with numerous wireless Web standards. It's already being used by numerous carriers across Europe, the company said.

Will Paid Inclusion Be Banished?
(July 19, 2004 - DMNews.com)
Nate Elliott, a Jupiter Research analyst, said paid inclusion still has a bright future because search engines simply cannot refresh their indexes quickly enough to offer the best possible search results. Jupiter expects paid inclusion spending to reach at least $200 million next year.

Ask Jeeves Searches for Profits, Gets Results
(July 19, 2004 - SFGate.com)
It has emerged from the brink of extinction during the dot-com downturn to become consistently profitable.

Microsoft Buys Lookout to Boost Search
(July 16, 2004 - News.com)
Microsoft's MSN division announced Thursday that it has acquired Lookout Software, a firm whose technology searches messages in the software giant's Outlook e-mail client.

Google Toolbar Adds Keyword Browsing to Internet Explorer
(July 15, 2004 Source: Search Engine Watch)
Google has added a keyword based browsing feature to its toolbar, allowing users to type words rather than URLs into the Internet Explorer address bar and automatically see the 'most relevant' site for those terms.

Search-Style Ads Lift Brand Awareness, Study Says
(July 15, 2004 - ClickZ)
Contrary to generally held industry beliefs, sponsored text advertising does work for a number of branding objectives, according to a massive study by the Interactive Advertising Bureau (IAB) and Nielsen//NetRatings released Wednesday.

Google Registers To List On Nasdaq
(July 12, 2004 - News.com)
Google has registered to be listed on the Nasdaq stock exchange for its upcoming $2.7 billion initial public offering, it said in a regulatory filing Monday.

Paid Search Feels Growing Pains
(July 8, 2004 - News.com)
After surging at dizzying rates for the past two years, the paid search market this quarter showed signs of slowing down. Analysts and industry executives dismiss the idea that the paid search business is contracting. Instead, they say, paid search may be growing up.

MSN Gets a Facelift
(July 6, 2004 - iMedia Connection)
The new MSN search page is perfect for our light and lean, low-carb, crazy society with a less cluttered appearance, fewer ads and a fresh approach to search.

Paid Inclusion Losing Charm?
(July 5, 2004 - Wired News)
Microsoft and Ask Jeeves have thrown paid inclusion links out of their search engines in recent moves that could bring new pressure on Yahoo to reconsider its fee-based indexing policies.

MSN Search Gets New Look; Microsoft Gets New Search Engine
(July 1, 2004 - Search Engine Watch)
Microsoft released a public preview of its long-awaited web search technology today. The company also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there.

Slick-Talking SEO Telemarketers
(July 1, 2004 - Search Engine Guide)
Tons of unsuspecting site owners who had put their faith and trust in one particular SEO company had woken up one morning to find that their sites had completely vanished from Google, and in some cases, Yahoo. On SEO forums throughout the Internet, you could almost hear their anguished cries of "What have I done?"