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« SearchRank Newsletter Issue # 4 - August 2004 | Main | SearchRank Newsletter Issue # 5 - September 2004 »

Search Engine News for August 2004

A New Player in Desktop Search
(August 31, 2004 - SearchDay)
Copernic, a well-known developer of web search tools, is entering the desktop search marketplace with the release of a new product today.

How Effective Is Your Keyword Research?
(August 30, 2004 - ClickZ)
Keyword analysis can be performed on three levels: keyword research tools, web analytics software, and site search engines. Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.

New Discussion Search Engine From Lycos
(August 27, 2004 - Pandia)
We believe this can become a very useful addition to our search engine arsenal. The best discussion groups are very problem oriented, and may often provide a solution to your particular problem.

Partner Is Key to Ask.jp Launch
(August 25, 2004 - ClickZ)
Ask Jeeves Japan is jointly held between Ask Jeeves and transcosmos, a consulting firm and holding company based in Tokyo. The new company hopes to offer competition to Google and Yahoo!, which provide the dominant search technologies in the country.

Lawsuit Filed Over Search & Gambling Ads
(August 19, 2004 - SearchDay)
Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely.

Yahoo! Search Starts to Blog
(August 19, 2004 - ClickZ)
Yahoo!'s new site attempts to reach out to company watchers by offering glimpses inside the search division's culture and development scheme.

Google Shares Rise in Debut
(August 19, 2004 - News.com)
Shares open with a jump of 17 percent to $100 in the company's arrival on the Nasdaq.

Local Search Critical to SMEs
(August 17, 2004 - ClickZ)
More than half of the recently surveyed "Hometowner" businesses — SMEs whose customers and suppliers are primarily within 50 miles of their physical location — believe the Internet will enable them to be more successful in their local market, compared to 35 percent in 2002.

News Search Engine Topix.net Gets Even Better
(August 16, 2004 - Pandia)
Recently the news search service Topix.net was upgraded with several new features like email alerts and (according to them) better relevance ranking.

Why Won't Local Search Carry Its Weight?
(August 16, 2004 - ClickZ)
If [search engines] expect consumers to use local search tools, they must make those tools easy to find and easy to use. ...The engines will have to buck up and put that second geographic search box on their home pages if they want consumers to search this way.

Bidding Opens New Chapter for Google
(August 13, 2004 - MSNBC)
Google Inc. plans to open the bidding in its highly anticipated public offering of stock at 9 a.m. today, kicking off an unconventional auction that will help it set an initial share price next week on its way to becoming a public company.

Paid Search Growth May Slow
(August 9, 2004 - News.com)
Advertisers will more than double spending on paid search to $5.5 billion in 2009 from $2.6 billion this year, but the annual growth rate will decelerate to 11 percent in 2009 from 65 percent in 2003, according to a report by JupiterResearch, due to be released on Monday.

Google, Yahoo Settle Patent and Share Disputes
(August 9, 2004 - Search Engine Watch)
Google and Yahoo announced today that they have resolved two contentious issues between the companies.

IceRocket Ready for Liftoff
(August 6, 2004 - ClickZ)
Another meta-search engine has debuted, but this one hopes its unique features -- and a unique investor -- will help it come out on top.

Google IPO: No Longer a Sure Thing?
(August 6, 2004 - News.com)
Fresh concerns about shares issued improperly to insiders and signs of weaker-than-expected demand are creating last-minute reservations about the deal.

Ask Jeeves Goes Local, Adds New Smart Search Features
(August 4, 2004 - SearchDay)
Ask Jeeves has announced a new exclusive partnership with local search and content provider CitySearch, and added new search shortcuts.

My Plan to End Spam
(August 3, 2004 - iMedia Connection)
The search marketing industry, along with top search providers, should commission a study to determine how much solid search engine marketing revenue is being lost to spammers. Then search providers will have the incentive they need to create and enforce standards and guidelines.

Yahoo, Ask Jeeves Out To Lure Locals
(August 3, 2004 - News.com)
Yahoo and Ask Jeeves on Tuesday will release new local-search products intended to appeal to audiences hunting for regional information and further tap the estimated $100 billion U.S. local advertising market.

Microsoft Plans To Personalize Search
(August 3, 2004 - News.com)
Microsoft said on Monday it was aiming to make search services customized for users so that results would be based on individual preferences and interests.