Search Online, Buy Offline: How to Tell?
(October 27, 2004 - SearchDay)
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?

Ask Jeeves Fails To Please
(October 27, 2004 - InternetNews.com)
Ask Jeeves reported third-quarter earnings of 25 cents a share, meeting analyst estimates, and revenues grew 178.5% year-over-year to $75.7 million, topping $74.8 million forecasts.

Yahoo Battles Google for the Cell Phone
(October 27, 2004 - News.com)
Yahoo added a search feature for cell phones Wednesday, just a few weeks after rival Google launched one of its own.

A New Mobile Phone Search Service
(October 25, 2004 - Search Day)
UpSnap turns your cell phone in to a search tool, offering free directory assistance lookups using SMS text messaging.

Google Wows Wall Street
(October 22, 2004 - Wired)
Google is making everyone who snubbed its unconventional initial public offering of stock regret their decision. In the latest rebuke to its skeptics, Google wowed Wall Street with its first quarterly earnings report as a public company, propelled by a continued surge in online advertising distributed by its internet-leading search engine.

Yahoo! Adds to E-mail, RSS Assets
October 22, 2004 - Source: ClickZ - Yahoo! has acquired privately held Stata Labs, developer of the searchable e-mail client/RSS reader Bloomba and the SAproxy Pro spam filter. Terms of the acquisition were not disclosed.

Google Ferrets Out Enterprise Potential
(October 21, 2004 - eWeek)
Google Inc. plans to tackle the enterprise by expanding the features in the Google Search Appliance and hiring more enterprise-focused engineers and sales and marketing employees, Dave Girouard, the company's enterprise general manager, said in a recent interview with eWEEK.com.

Leaked Documents Detail Google's Ad Projections
(October 20, 2004 - ClickZ)
On the eve of Google's first quarterly report to investors, news has emerged the company expects to add 372,000 new advertiser accounts over the next four years. That's according to a report in the San Francisco Chronicle based on internal documents the paper obtained.

Google Earnings to Shine on Search Ads
(October 20, 2004 - News.com)
Analysts predict strong third-quarter numbers--but some warn that its stock is overvalued.

Packaged Goods in Search
(October 19, 2004 - iMedia Connection)
Will CPGs be the next category killer in search? As with any marketing initiative, understanding user interaction with products or services is at the core of developing a solid plan. Search marketing is no different. While searches for packaged goods represent millions of user-initiated queries every month, many of these searches are left unanswered.

Google Desktop Search Doesn't Threaten Security
(October 19, 2004 - eWeek)
Privacy hysterics bring old whine in new bottles to the Internet party. The desktop search beta from this Web search leader doesn't do anything you can't do already.

AOL, Google Expand Alliance in Europe
(October 19, 2004 - News.com)
America Online and Google have expanded their partnership in Europe, in a deal that once again pushes search rival Overture Services to the margins.

LookSmart Names New CEO
(October 19, 2004 - News.com)
LookSmart named advertising sales veteran David Hills as its new chief executive, ending a 9-month search in the aftermath of losing a lucrative partnership with Microsoft.

Ask Jeeves Re-Jiggers Sales Operation
(October 18, 2004 - ClickZ)
Ask Jeeves today moved to consolidate its diverse advertising products by creating the AJinteractive division from parts of Ask Jeeves and former Interactive Search Holdings properties.

Schwab Goes All Blodget on Google Shares
(October 15, 2004 - TheStreet.com)
Some folks might say investors are getting a little too enthusiastic about Google's stock. But on Friday, one analyst asserted that the market is actually too fearful. Calling Google under owned and underestimated, Schwab SoundView's Jordan Rohan initiated coverage on Google with a $180 price target and an outperform rating.

Socially Networked Start-Ups Challenge Big Boys in Local Search
(October 15, 2004 - ClickZ)
Think Yahoo! Local and Google Local are the only games in town? While the big portals are attracting the majority of local search attention, several start-ups with impressive pedigrees and innovative approaches are angling for the local market, too.

Google's New Threat to Microsoft
(October 15, 2004 - InternetNews.com)
Microsoft has warned that it's preparing a Google killer in the form of a better search tool. But while MSN fine-tunes its algorithms, Google has struck at the heart of Windows with a beta release tool to search PC desktops.

Google Desktop Search Launched
(October 14, 2004 - Search Day)
Google released a new Google Desktop Search tool today that allows people to scan their computers for information in the same way they use Google to search the web. Its ease of use, plus how it enhances the Google search experience, make it a compelling product to use.

Google Print Opens Wide to Publishers
(October 13, 2004 - ClickZ)
Google is inviting publishers large and small to provide books to be scanned and included in the Google Print service for free. Books are accepted if they have ISBNs and are in any form of English (American, British, Canadian, Australian, etc.).

Lycos Debuts Social Sharing Platform
(October 13, 2004 - ClickZ)
Lycos today announced the beta release of Lycos Circles, a "social sharing platform" that focuses on helping users keep in touch with people they already know, rather than on meeting new people.

Yahoo! Aims to Get Personal
(October 11, 2004 - BusinessWeek)
Co-founder Jerry Yang says the site, facing powerful rivals, is stressing features customizable to suit users' individual needs

Google Print Opens Widely To Publishers
(October 6, 2004 - Search Day)
Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion.

Kanoodle Unveils Self-Service Ad Tool
(October 5, 2004 - ClickZ)
BrightAds allows small and mid-sized publishers to display Kanoodle's contextual sponsored links on their content pages.

New "Traffic Power" - "1P First Place" Scam
(October 4, 2004 - WebWorkshop)
Traffic Power is an so-called SEO company who had their own and their client's sites banned by Google.

Yahoo Local Officially Launches
(October 4, 2004 - Search Day)
After just two months in testing, Yahoo has pushed its local search out of beta and is giving the service prominent exposure on the Yahoo home page.

Google's Challenge is to Keep Its Wealthy Workers
(October 4, 2004 - The New Zealand Herald)
As Google nears the end of its first quarter as a public company, industry watchers say one of its emerging challenges is how to keep soon-to-be wealthy workers from cashing out and moving on.