FindWhat Broadens Network
(March 31, 2005 - ClickZ)
The company is not limiting publishers based on traffic, hoping to court the smaller businesses that currently use Google AdSense. It's also offering payments to publishers by check or PayPal or by transferring funds into the publisher's FindWhat ad account. Publishers choosing to reinvest their earnings into their ad spend will be rewarded with a 10 percent bonus payment.

Google Changes Rules of Analytics Game
(March 30, 2005 - Traffick)
It's also about Google continuing the trend it started with the launch of its conversion tracker: having direct access to post-click behavioral information. With the ability to see into Urchin/Google reports, Google will know a lot more about the value of a click. It can also do more to combat click fraud without relying on hearsay and inexperienced site owners to attempt to piece together behavioral patterns.

Enhancing Your Image with Snap.com
(March 28, 2005 - SearchDay)
Logos help build brand awareness, and upstart search engine Snap makes it easy for you to add your corporate image to search results.

Ixquick Metasearch Engine Gets Some New Features
(March 24, 2005 - Pandia)
Metasearch engine Ixquick adds an international phone directory, shopping search and other useful features.

AOL Tests Travel Search Engine
(March 23, 2005 - InternetWeek)
America Online Inc. on Monday launched a test version of a travel search engine that the company says will complement its current online travel service.

Yahoo's Game of Photo Tag
(March 22, 2005 - News.com)
Flickr is a pioneer in a new method for cataloging the Internet that some believe could revolutionize Web search. As a result, Flickr could give Yahoo new competitive tools to take on Google, if it can put Flickr's community-based technology to broader use.

InterActiveCorp Buys Ask Jeeves For $1.85 Billion
(March 21, 2005 - ZDnet)
InterActiveCorp announced Monday that it has agreed to a $1.85 billion buyout of Ask Jeeves, a search engine that has long been overshadowed by Google and Yahoo.

AOL Launches Pinpoint Travel
(March 21, 2005 - SearchDay)
AOL's new Pinpoint Travel is an ambitious effort to provide truly comprehensive travel search that consumers can trust to provide the best options, not just inventory a travel provider or agency is anxious to sell.

MSN's adCenter: More Control and Better Results
(March 18, 2005 - ClickZ)
At last, marketers who use MSN's featured listing product, but who want more control, will get their wish. The new platform will provide all the control of Google AdWords, plus some very useful targeting options that will place MSN in the forefront of PPC search advertising.

Lessons Learned From Eye Tracking Studies
(March 18, 2005 - SearchDay)
You've optimized your web pages to be search engine friendly, and they're ranking well in search result pages, but so what—if users don't actually do what you'd like them to do once they arrive at your web site.

Google Loses French Trademark Appeal
(March 16, 2005 - BusinessWeek)
A French appeals court upheld a ruling against Google's advertising policy in a decision published Wednesday, ordering the Internet search engine to pay euro75,000 (US$100,300) in damages to two companies whose trademarks it infringed.

FAST Into New Mobile Search
(March 15, 2005 - InternetNews.com)
Searching from a mobile device is about to get a whole lot easier, thanks to a new mobile search service from FAST. Called "msearch," the service promises to provide mobile users relevant search results from within their carrier's networks, including applications such as ringtones.

Marketers React to Yahoo! AdSense Alternative
(March 15, 2005 - ClickZ)
Many marketers would welcome Yahoo!'s launch of a contextual ad network for smaller publishers -- providing it's different from Google's AdSense program.

RIM to bring AOL, Yahoo IMs to BlackBerry
(March 14, 2005 - News.com)
The BlackBerry will be preloaded with Yahoo's IM software "in the coming months," the companies said, without getting more specific. Yahoo Messenger users will have full wireless access to their contacts and be able to carry on multiple chat sessions.

Yahoo Seeks To Expand in Google Territory
(March 11, 2005 - News.com)
Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.

Google's AdSense a Bonanza for Some Web Sites
(March 11, 2005 - USA Today)
Canadian software developer and part-time humorist Eric Giguère made fun of the avalanche of Internet arthritis drug offers on his Web site last year. For his efforts, he received a $350 check from Internet search giant Google.

New Customization, Personalization Features at Google News
(March 10, 2005 - SearchDay)
Google has enhanced its news service with a number of new features that make it easy to modify your own version of the Google News page by adding or deleting sources, and to share the customized page with others.

What Traffic Google Giveth, AutoLink Taketh
(March 9, 2005 - iMedia Connection)
While some argue that AutoLink is a boon for users, many, myself included, feel it represents a significant overreaching threat to online advertisers. It’s just plain wrong. Google is altering publishers’ content without asking for permission.

Google Admits To Cloaking; Bans Itself
(March 9, 2005 - Search Engine Watch Blog)
No, it's not April Fool's Day. Google has indeed cloaked pages on its own search engine and now banned those pages from its index.

Ya-Mobile!
(March 7, 2005 - Fool.com)
Clearly, the next Internet frontier is devices. Yahoo! has the resources, brand, and expertise to capitalize on this market. As in the past, Yahoo! has waited long enough for the market to get some traction.

Kanoodle Targets Local Content Pages
(March 7, 2005 - ClickZ)
The new product, called LocalTarget, will let advertisers target ads to local markets, thereby letting them craft unique creative and specialized landing pages for those audiences.

Google Desktop Search Moves Out of Beta
(March 7, 2005 - SearchDay)
Google has formally launched its desktop search application, after a comparatively short beta test period of just five months.

Finding Free Content in the Creative Commons
(March 4, 2005 - SearchDay)
Looking for photos, music, text, books and other content that's free to share or modify for your own purposes? The Creative Commons search engine can help you find tons of (legally) free stuff on the web.

Policing Affiliates Big Challenge for PPC Search Players
(March 4, 2005 - ClickZ)
Pay-per-click search companies difficulties' adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said.

Google: A $50 Billion "One-Trick Pony"?
(March 4, 2005 - BusinessWeek)
Its focus on Web-searching -- an increasingly limited arena -- may be blinding it to big opportunities elsewhere.

After 10 Years, Yahoo Still Searching
(March 3, 2005 - News.com)
David Filo remembers the days in 1994 when he and fellow Stanford University doctoral candidate Jerry Yang would get together with friends to conjure up big ideas for making a business out of the Internet.

Google Maps Offers New Take on Local Search Mapping
(March 1, 2005 - Search Engine Guide)
The new Google Map program also ties in with Google's local search capabilities. Once you've entered an address or location and generated a map, you can type in a keyword to search for a business and Google will automatically mark the location of any results right on the existing map.

Yahoo! to Shed Overture Brand
(March 1, 2005 - ClickZ)
First it was GoTo.com, then Overture. Now, it will be Yahoo! Search Marketing Solutions.

Why the Search Engine Wars Are Good for Advertisers
(March 1, 2005 - ClickZ)
I knew it was going to happen and it did, last Sunday night. I sat on my sofa, watching one of the few television shows I bother dedicating my time to, "Extreme Home Makeover." Then I saw it: a TV spot for the new MSN Search.