SearchRank - Organic Search Engine Optimization, Paid Search Engine Marketing Home Contact Us Sitemap
Organic Search Paid Search Social Media The Company SearchRank Blog Resources Partners Request a Quote

« SearchRank Newsletter Issue # 12 - April 2005 | Main | SearchRank Newsletter Issue # 13 - May 2005 »

Search Engine News for April 2005

Yahoo! Search Marketing to Test Graphical Ads
(April 29, 2005 - ClickZ)
Implementation of such a feature would allow advertisers to incorporate more visual, brand-oriented imagery into their contextual ads, and perhaps let them craft messages designed to reach people earlier in the purchase cycle.

Google Turns Attention to RSS
(April 28, 2005 - ClickZ)
The search giant started testing a version of its contextual ads that would help advertisers tap into new inventory on RSS or Atom feeds, and potentially help publishers monetize content distributed through that channel.

Yahoo Offers Up 10 Million Free Ads in Contest
(April 28, 2005 - By Dawn Kawamoto - News.com)
Virgin Group founder Richard Branson and Yahoo unveiled a contest for small-business owners on Thursday, offering 10 million free ads on the Yahoo network to the winning entrepreneur who "thinks big."

A New Shopping Search Player
(April 25, 2005 - SearchDay)
Brilliant Shopper, a multi-faceted 'shopping engine,' is launching this week with the goal of unifying the often fragmented process of researching and buying products online.

Vertical Engine Lures IT Marketers
(April 22, 2005 - ClickZ)
A new vertical search engine targeting enterprise technology buyers has quietly launched at IT.com.

Google Personalizes the Web
(April 20, 2005 - SearchDay)
Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.

Yahoo Profit Doubles
(April 19, 2005 - News.com)
The company's net income for the period ended March 31 was $205 million, or 14 cents per share, on revenue of $821 million. That compares with net income of $101 million, or 7 cents per share, on revenue of $550 million in the same period a year ago.

Infospace Signs Search Distribution Agreement with MSN
(April 18, 2005 - Business Wire)
Infospace Search & Directory, a leading Web search and online directory services provider and a business of InfoSpace, Inc. (NASDAQ:INSP), today announced a two-year agreement to add results from MSN Search, the first-ever search engine built from the ground up by Microsoft, to Infospace's search offering.

New Look and Features Unveiled in Yahoo News Beta
(April 14, 2005 - Search Engine Watch)
One area that I like to pay special attention to is news search and tonight some info about a revamped Yahoo News home page and a few new features that Yahoo News will begin beta testing by midday Thursday.

The Google Video Upload Program
(April 14, 2005 - ResearchBuzz)
Once it's uploaded you have the choice of letting viewers play it for free, or charging for it. It doesn't say how exactly the transaction feed for viewing the videos will be enacted, but the site does say, "If you do charge a price, Google will take a small revenue share to cover some of our costs." Is Google getting ready to kick out its own micropayment system?

Click Fraud Is Starting to Scare Marketers
(April 13, 2005 - eMarketer)
Pay-for-click is a key driver behind the growth of online advertising, but now marketers are asking how many of those clicks are bogus.

Become.com Launches Shopping Search Engine
(April 11, 2005 - SearchDay)
The founders of pioneering shopping search engine MySimon have teamed up again to produce Become.com, a new service that provides information and options for all aspects of the shopping experience.

Yahoo to Support Wikipedia
(April 7, 2005 - News.com)
Yahoo plans to add functionality to Yahoo Search that will give people shortcuts to content from Wikipedia, the community-based encyclopedia.

The Evolution Of Web Search
(April 6, 2005 - Forbes)
It's not too early for businesses to start thinking about the semantic Web, or to begin experimenting with tagging their corporate documents and files. Companies who don't understand how best to handle the data that is their lifeblood risk slowly bleeding to death.

Flash Authors Ponder Google Pitfalls
(April 6, 2005 - News.com)
What if you built a Web site in Flash and no one could find it? That's the anxiety that packed more than 100 Flash authors into a meeting room on Wednesday at San Francisco's Herbst Theater during the Flashforward2005 conference, which runs through Friday.

Google Queues Up Video
(April 4, 2005 - News.com)
Google will begin archiving personal video clips as part of its ever-expanding search service, company co-founder Larry Page said Monday.

AOL Plans to Move Offerings Outside its "Walled Garden" and Onto the Web
(April 4, 2005 - The Seattle Times)
America Online helped the United States discover the Internet. But millions have learned to surf the Web without it, and the world's biggest Internet service provider is reinventing itself in a bid to become competitive again.

WordPress Under Fire for Search-Engine Spamming
(April 1, 2005 - eWEEK)
One of the most popular Weblog-publishing tools, WordPress, is stirring a controversy over search-engine gaming because it included thousands of articles related to popular search terms on its Web site while largely hiding them from site visitors.

Endless Gmail Storage?
(April 1, 2005 - InternetNews.com)
A Google spokesman said it was important not to characterize the ever-increasing storage as endless, because that is a mathematical impossibility. But the company plans to continuously roll out more storage.