A recent report by JupiterResearch seems to think so. The study, authored by Sapna Satagopan and entitled “”Engine Selection Strategies: Campaign Expansion Demands Management Tools” reveals that 40% of marketers are “missing the boat” by relying on only Google and Yahoo! for their paid search campaigns. On the flip side, marketers capitalizing on using a broader range of search engines are the same ones that have better management technologies.
Blogging will be minimal here this week as I am covering blogging duties for Jennifer Laycock at Search Engine Guide while she attends Search Engine Strategies in New York. With the launch of our own blog and new site, I opted out of attending the conference this year. So I was happy to cover Jennifer for this week.
Barry Diller whose giant media company, IAC/InterActiveCorp acquired Ask Jeeves last year for $1.85 billion, gave this year’s keynote at the Search Engine Strategies in New York. I have blogged in more detail about this at Search Engine Guide but some highlights of what he had to say below.
I have been compiling news related to the search engine industry since the beginning of 2004. Mostly I would provide an excerpt of a news story and then link to it. At the beginning of this year we began to change our news section into more of a blog style of format. However the blog was static meaning that it was not available as a RSS/XML feed.
Jennifer Slegg at JenSense reported today that Microsoft has disclosed the long awaited name of their new contextual ad program, ContentAds, as well as a much narrower timeline for the program to launch. She found this information on the upcoming Mix06 conference web site within the session information.
It all started when Geico sued Google on the issue of allowing keywords that Geico claimed were protected by trademark to trigger sponsored ads by the competition. Now in the latest of suits involving this ongoing issue, Check ‘n Go has sued Google in federal court in Ohio, stating that the search engine permits other payday lenders to purchase ads that appear when the trademarked phrase “check n go” is typed in. In their suit, they have asked a federal court to halt the practice.
Chris Sherman reports at SearchDay that Google has just added several new features to its Desktop project, three of which Google considers “major” enhancements while others bolster the utility of the program.
You have no doubt seen the commercials from credit card company Capital One where they use the phrase, “What’s in your wallet?” A recent post of almost the same title by Debra Mastaler has her talking about paid links, link bait, tagging and article writing.
She first visits the fact that the link buying zeal of last year has kind of of died out.
An hour long show called “SEO Rockstars” which airs every Tuesday on WebmasterRadio.FM and is hosted by Todd Friesen and Greg Boser interviewed Matt Cutts of Google on January 31st.
In case you are unfamiliar with the show, Todd and Greg discuss a variety of search engine optimization tactics that range from low to high risk methods of online marketing or in other words, white hat, black hat and little gray in between. Both freely admit that they have and will continue to “spam” the search engines if necessary with tactics that many white hat SEOs may stay far away from.