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February 28, 2006

Are Marketers Missing the Boat With Paid Search?

A recent report by JupiterResearch seems to think so. The study, authored by Sapna Satagopan entitled "Engine Selection Strategies: Campaign Expansion Demands Management Tools" reveals that 40% of marketers are "missing the boat" by relying on only Google and Yahoo! for their paid search campaigns. On the flip side, marketers capitalizing on using a broader range of search engines are the same ones that have better management technologies.

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Posted by David Wallace | | Comments (0)

February 27, 2006

Blogging at Search Engine Guide This Week

Blogging will be minimal here this week as I am covering blogging duties for Jennifer Laycock at Search Engine Guide while she attends Search Engine Strategies in New York. With the launch of our own blog and new site, I opted out of attending the conference this year. So I was happy to cover Jennifer for this week.

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Posted by David Wallace | | Comments (0)

Barry Diller of InterActiveCorp Gives Keynote at SES NY

Barry Diller whose giant media company, IAC/InterActiveCorp acquired Ask Jeeves last year for $1.85 billion, gave this year's keynote at the Search Engine Strategies in New York. I have blogged in more detail about this at Search Engine Guide but some highlights of what he had to say below.

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Posted by David Wallace | | Comments (0)

February 25, 2006

SearchRank Blog Is Now Official!

I have been compiling news related to the search engine industry since the beginning of 2004. Mostly I would provide an excerpt of a news story and then link to it. At the beginning of this year we began to change our news section into more of a blog style of format. However the blog was static meaning that it was not available as a RSS/XML feed.

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Posted by David Wallace | | Comments (0)

February 15, 2006

MSN Joins Contextual Advertising Game With ContentAds

Jennifer Slegg at JenSense reports today that Microsoft has disclosed the long awaited name of their new contextual ad program, ContentAds, as well as a much narrower timeline for the program to launch. She found this information on the upcoming Mix06 conference web site within the session information.

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Posted by David Wallace | | Comments (0)

February 14, 2006

Google In Court Again Over Trademark Disputes

In the latest of suits involving trademark issues with AdWords, Check 'n Go has sued Google in federal court in Ohio, stating that the search engine permits other payday lenders to purchase ads that appear when the trademarked phrase "check n go" is typed in.

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Posted by David Wallace | | Comments (0)

February 09, 2006

Google Desktop 3.0 Beta Gets New Features

Chris Sherman reports at SearchDay that Google has just added several new features to its Desktop project, three of which Google considers "major" enhancements while others bolster the utility of the program.

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Posted by David Wallace | | Comments (0)

February 03, 2006

What's In Your (Link) Wallet?

You have no doubt seen the commercials from credit card company Capital One where they use the phrase, "What's in your wallet?" A recent post of almost the same title by Debra Mastaler has her talking about paid links, link bait, tagging and article writing.

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Posted by David Wallace | | Comments (0)

February 02, 2006

Todd "Oilman" Friesen & Greg "Webguerrilla" Boser Interview Matt Cutts on WebMasterRadio

An hour long show called "SEO Rockstars" which airs every Tuesday on WebmasterRadio.FM and is hosted by Todd Friesen and Greg Boser interviewed Matt Cutts of Google on January 31st. The program brought a record number of listeners and chat room attendees and dealt with the following topics:


  • The Google Sandbox

  • One of Todd's sites - Linkcondom.com.

  • The new BigDaddy datacenter.

  • Link baiting

  • The v7ndotcom contest

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Posted by David Wallace | | Comments (0)

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