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February 27, 2006 | | Comments 0

Barry Diller of InterActiveCorp Gives Keynote at SES NY

Barry Diller whose giant media company, IAC/InterActiveCorp acquired Ask Jeeves last year for $1.85 billion, gave this year’s keynote at the Search Engine Strategies in New York. I have blogged in more detail about this at Search Engine Guide but some highlights of what he had to say below.

On search engine data privacy concerns: Barry feels like any company with people’s personal data should guard it with their life. It is certainly not something that should be easily given up.

On where IAC’s own search properties (Ticketmaster, CitySearch, etc.) would show up in the organic search results at Ask: Barry unashamedly says that wherever there is an advantage to the user to display their own properties, they will. However, what they will not do is give them a bad user experience.

On getting a greater market share then Ask currently has: Barry states, “If the idea is good, then the world will allow it to come into the DNA of the world.”

You can read my full coverage at Search Engine Guide Blog.

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About the Author: David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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