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WeeWorld has a new site that allows one to build and fully customize a cartoon character that represents themselves. They can then participate in live chats, see existing friends or meet new ones, create their own web space and even buy shirts, mugs and other items in which they can apply their character. Rand Fishkin of SEOmoz invited a few of us to join up for a chat this afternoon. read on to see what happened.
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Do cats and computers mix? This week's funny pic shows a cat's curiosity to the inner workings of a computer.
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ClickZ reports on one of the latest legal battles where Edina Realty, a subsidiary of HomeServices of America, has filed suit against TheMLSonline.com in U.S. District Court of Minnesota. Edina Realty claims that TheMLSonline.com bought paid search keywords on Google and Yahoo! Search Marketing, including "Edina Realty" and "EdinaRealty.com," and ran ads with "Edina Realty" in the title or description. Last week, Judge John Tunheim ruled that there was sufficient reason to send the case on to trial.
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What in the world is wrong with forum spammers anyway? If you are a frequent visitor to any forum you have surely seen them. They join an existing forum simply to promote themselves, drop a link or two, post an article or fill a post with a bunch of gibberish. The irony of the whole thing is that their posts never stay up long. Hardly anyone sees them and even if they do, I cannot imagine they are well received.
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ClickZ News reports on a new deal where Verizon's SuperPages.com will use its Yellow Page advertiser's surplus cash to buy Google AdWords.Google already has similar deals with BellSouth and Dex Media, however the SuperPages deal differs in that advertisers don't pay a flat fee for a guaranteed number of clicks.
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Do certain search marketing firms have special partnerships with search engines like Google, Yahoo or MSN? You would think some do in the way they have pages on their sites announcing "special" search partnerships. Sure SEMs can have account reps in regards to PPC of PFI services that the search engines offer. They can even know powerful contacts such as Matt Cutts or Tim Mayer, both of whom are prominent reps of Google and Yahoo. But are there any SEM firms that have formed partnerships with the engines that would give them some kind of advantage or special status? Or are web pages that announce special partnerships between SEMs and engines simply a sales technique?
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Kalena Jordan has a new article entitled "Top 10 AdSense Tricks To Boost Your Commission." As one who loves Google's AdSense, these types of articles always catch my interest. AdSense has allowed many publishers including ourselves to turn unprofitable sites into very profitable sites. Bullet list to follow but full article available at Search Engine College.
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Are you obsessive over Google's PageRank (PR) scores? Then you will be happy to know that there is a new tool called Live Pagerank which will check the PR score of any given URL across 78 different Google data centers. That's right - 78! Simply enter the URL you wish to check and wait. Additionally they offer a LivePR indicator that can be installed on your web pages as well as a Firefox extension to go along with your browser.
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I love cats. I know most guys hate them but they are one of the funniest animals. Plus they are so soft and cuddly. This week's funny pic shows that not all cats hate water.
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Want to hear and meet some of the most recognized experts in the industry of search marketing? Then you will want to put the next High Rankings® Search Engine Marketing Seminar on your agenda which is to be held in the San Francisco area at the Holiday Inn Walnut Creek which is conveniently located in the center of the San Francisco East Bay. The event takes place on March 30-31st, 2006 and provides a smaller more intimate venue to learn everything you need to know regarding SEO and search engine marketing.
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Jill Whalen, one of the pioneers of SEO, puts out a weekly newsletter that is always packed full of great information and juicy tidbits. This week she provides a list of her "must-have" extensions for Firefox browser. Being a new Firefox user myself, I found this portion of the newsletter especially interesting and asked her if I could re-publish those here. So with no further ado, here they are.
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Next Tuesday, March 28th, the directory Zeal will be laid to rest. Zeal was considered at one time a contender of The Open Directory Project (DMOZ) but in my opinion has been dying a slow death every since Looksmart acquired it in 2000. Word has it that developers will now be focusing their attention to Furl, a social bookmarking site.
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Digital Defense, a company that provides affordable security solutions that allow executives to assess their network security condition, manage their IT risk and meet compliance and regulatory needs, has added a new weapon in its arsenal to crack down on fraudulent Web sites that are set up to take on the same look and feel as actual sites, otherwise known as "Phishing". The San Antonio Business Journal reports "through a partnership with Internet services company Netcraft Ltd., Digital Defense is marketing a new tool called Countermeasures designed to monitor the Internet for these type of look-alike sites and shut them down. Digital Defense will offer the service on a subscription basis.
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In the spirit of St. Patrick's Day, the picture of the week has we a couple of pooches that seem to be all dressed up to celebrate this Irish holiday.
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Just came upon and interesting thread at High Rankings started by Leann Pass of IncreaseRanking regarding another "rotten apple" in our industry. This company combines blackmail with SEO - in other words, "let us SEO your site or we will resort to blackmail." It sure is amusing how companies who obviously suck at what they do will resort to scare tactics to try to earn new business.
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After Google's day in court yesterday with the U.S. Government, a federal judge said he intends to require Google Inc. to turn over some information to the Department of Justice in its quest to revive a law making it harder for children to see online pornography." This ruling comes after Google initially resisted a subpoena to turn over any information because of user privacy and trade secret concerns.
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When you first read this headline, you might be thinking click fraud, right? But what I am referring to is the Google AdWords Jumpstart or Yahoo! Search Marketing Fast Start programs that essentially allow both PPC providers to set up your campaign for you. Aaron Wall of SEO Book provides some sound advice on whether you should let Google or Yahoo set up your PPC campaigns. The verdict is in that it is probably not the best idea. read on to discover why.
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GoDaddy.com is in the news again, this time fighting a ruling that they believe creates a monopolistic environment in the Internet domain name registration industry. They are petitioning the U.S. Department of Commerce to deny final approval of the recent controversial .com registry agreement with VeriSign.
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New classified search engine Vast launches today, looking to capitalize on the need for more specialized search services. Vast is a search engine and Web crawler designed to more easily find classified ads with an initial focus on autos, personals and jobs, but more topics like housing, motorcycles and pets to come as the year goes on.
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As a follow-up to a story I blogged on Monday regarding Google's move to Arizona and whether that location would be Scottsdale or Tempe, it has been confirmed that Tempe is the winner. The Mountain View, Calif.-based company is expanding in the Valley with an engineering, operations and IT support functions office as part of a worldwide effort to build engineering centers in locations where there are great engineers, in this case, Arizona State University.
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People are always sending me funny pictures, most of which center around animals and rednecks (no offense intended). I have a bunch of these sitting in a folder so I think, "What to do with them? Why not post one each week on my company blog?" So that is what I'm going to do each Friday. Here is the first one. I hope you enjoy.
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In the latest of acquisitions, Google has acquired Writely, a collaborative word processor that runs in a web browser. The acquisition was noted on both Writely's main Web site and on a blog run by Writely co-founder Claudia Carpenter. Now with a word processor in its arsenal, Google continues to tread on ground that was once sacred to Microsoft.
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CNet News reports that according to a bill approved by a House of Representatives panel on Thursday, political loggers would be largely immunized from hundreds of pages of confusing federal regulations dealing with election laws. The bill would amend current federal campaign finance laws to give Internet publishers many of the same freedoms that newspapers and magazines currently enjoy.
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The town of Gilbert, Arizona is preparing to deploy citywide wireless Internet service, which will expand on the Tempe network, completed in February, and the Chandler network scheduled to be fully deployed by the end of September. According to MobilePro. Corp., the Bathesda, Md., company selected by the Gilbert to install and operate the network, the three networks, will form the largest contiguous border-to-border network in the United States, encompassing 187 square miles. And you all thought Arizona was comprised of cowboys and elderly people!
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From CNet News, an upcoming version of Firefox will include protection against phishing scams, using technology that might come from Google.
I didn't even know what "phishing" was until I read in the CNet story the following analysis, "Phishing is a prevalent type of online scam that attempts to steal sensitive data such as user names, passwords and credit card details. The attacks typically combine spam e-mail and fraudulent Web pages that look like legitimate sites."
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An excellent thread (rant) has been started by Karon Thackston over at High Rankings Forum dealing with the issue of content thievery. There is an ever-increasing amount of "services" popping up all over the place that will take 300 or so characters from a web page and then create what they call "original content." Even though what they are really doing is stealing content they justify their actions by stating that they are only using a portion of the content. Yeah right!
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A recent study by Outsell shows that online advertising is now being used by 80% of marketers. Key findings include growth in search engine ad spending, keyword ads are more affective then contextual, Google rated more effective than Yahoo! & MSN and more.
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Microsoft launched a new search service today called Windows Live Search. Chris Sherman does a pretty good write up on it at SearchDay. According to Adam Sohn, Microsoft's Director of Global Sales & Marketing PR, both the new Windows Live Search and the existing MSN Search will be powered by the same underlying technology. Chris adds that Windows Live site will focus primarily on productivity, the MSN brand will continue to evolve as a media and content destination.
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Andy Beal of Fortune Interactive has written a great piece on reputation management over at Marketing Pilgrim that is definitely worth a read if you are at all concerned about your brand. Let's face it, if you are out there at all, people are talking about you. The question is are they speaking well of you, creating buzz for your products and services or are they criticizing you?
Andy points out the obvious, that it can take months, even years to build a good brand. It can also take a lot of money. It is something that should be held dear and precious. At the very same time your brand can be easily tarnished by someone who is upset with you.
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We just re-designed our SearchRank site and as my father was looking it over, he brought to my attention that we had the clients list section improperly called"Client Rooster". He pointed out that it should be "Roster" not "Rooster" which is related to the male chicken. I immediately checked Webster’s and sure enough he was correct. Boy do we look stupid. Maybe people think we have roosters as clients?
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Seems like Internet censorship has been getting a lot of press lately, the Google/China issue attracting most of the media attention. Now the spotlight is on Craigslist, one of the largest classified ads sites on the Internet. The latest debate is over whether Craigslist should be more proactive in censoring those who post on it. The all began when some apartment listings appeared to be racially slanted. This and other events lead us to once again visit the questions, "Should the Internet be censored?"
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From Threadwatch, the New Jersey state legislature is considering a bill that would disallow anonymous speech on forums. While this only relates to New Jersey law, the proposed bill is pretty bold in its attempts and could set a precedent for other states or even national law if passed. One regular forum member and blogger makes an interesting comment, "Guess the freedom to be yourself means that you have to be yourself."
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Google is coming to Tempe, for now at least. That is the news from The Business Journal of Phoenix - Google is planning to move into large, temporary office space in Tempe and is expected to end up permanently in either Tempe or South Scottsdale at a newly constructed facility near Arizona State University. Either permanent location will allow Google to recruit computer science and network engineering graduates from ASU's main campus in Tempe.
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The National Coalition of Victims in Action has launched a new site that helps locate sexual offenders in geographically specific locations. " Family Watchdog" uses a local map search function, searchable by address, city, state and/or zip code that displays sex offenders in specific geographical areas.
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"Can duplicate content hurt me?" This is a question that comes up in forums on almost a weekly basis. The answer in short is yes. So what are some scenarios where duplicate can exist and what can web site owners do to make sure duplicate content doesn't come back to haunt them? Three search engine marketers and two search engine reps help us gain a better understanding of this at a recent session at Search Engine Strategies New York, I will then add my own analysis as well.
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