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March 07, 2006 | | Comments 1

Roster or Rooster? Common Mis-spellings

We just re-designed our SearchRank site and as my father was looking it over, he brought to my attention that we had the clients list section improperly called”Client Rooster”. He pointed out that it should be “Roster” not “Rooster” which is related to the male chicken. I immediately checked Webster’s and sure enough he was correct. Boy do we look stupid. Maybe people think we have roosters as clients?

Just goes to show you how important it is to spell check everything. Grammar check as well! We had the correct spelling for “rooster” but the wrong word. That is why I love the spell check feature on High Rankings Forum where I post quite frequently. With every other forum and even writing in general, I paste everything into Word so I can immediately spot spelling and grammar errors. One of my worst mis-spelling is the word “change” which I always seem to type “chnage” being the dyslexic that I am

I am always amused to see forum posts where people don’t take the time to check their spelling. What is even more amusing is seeing web site where the copy is mis-spelled or even worse, graphics. It makes the author look like a dumb @#$!, present company included.

Well, I quickly fixed my error (thank goodness for site wide graphics and include files) but who knows how many other errors might be lurking. The bottom line is check your spelling and even have others proof read before you publish, especially in the case of web sites and copy. Thanks, Dad!

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Filed Under: Business Sense

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About the Author: David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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  1. I cant agree more. Especially if you have a large website with lots of text. I have to keep my eyes open and double check my work twice. Since English is my second language. Thats why I love firefox, does the spell check as I’m typing right now.

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