Archive for May, 2006
AdSense Releases API Beta
Google has released an AdSense API which allows web developers and hosts to integrate AdSense into their website offerings. The types of sites they are looking for include web hosts, blog hosts, Wiki hosts, forum hosts, and web publishers, all of which must receive a minimum 100,000 page views per day.
New Google Guidelines Spells Out “Death” To Affiliate Sites
Are affiliate sites going to be a thing of the past in Google’s search results? They could be if webmasters of affiliate sites do not adhere to Google new guidelines regarding them. Yahoo has frowned on affiliate sites for some time. Now has Google joined the fray?
Dayparting To Be Added to Google AdWords
Google is adding dayparting to AdWords. Advertisers have been asking for it and now they will get it – the ability to schedule ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.
Opt Out of DMOZ Descriptions at MSN Search
Have you ever been frustrated over having a description that appears in your DMOZ (The Open Directory) listing appear in the results pages of search engines? Well MSN has done something about it. They are recognizing a new meta tag that allows you opt out of having DMOZ data show for your listing.
You May Be A Link Whore If…
Link building expert, Eric Ward has an interesting article that lays out some tactics of link whores. What is a link whore anyway? Typically it is a person who goes about link building using less then ethical tactics. It is a person who litters the web experience of others. Are you a link whore? read on to find out.
Current State of Buying & Selling Links
In a continuation of response to what Matt Cutts had to say about links yesterday on his blog, what about paid links? How does Google view these, how good are they getting at spotting them and what actions do they take when they do find them?
Current State of Reciprocal Links
Because Google focuses more heavily on links then any other search engine, people monitoring link popularity typically pay close attention to how Google views and treats links. Yesterday Google’s Matt Cutts dropped a bomb on some when he wrote up a lengthy post on the indexing timeline of Bigdaddy.
Danny Sullivan Chats With Google’s Matt Cutts at the Googleplex
In a special edition of The Daily SearchCast, Danny Sullivan finds himself at the Googleplex in Mountain View, California where he takes the opportunity to interview Matt Cutts, a chief software engineer at Google and also quite famous as a liaison between the search engine Google and webmasters looking to market their sites.
Will Congress Restrict Access To Social Community Sites?
A Pennsylvania congressman has recently introduced legislation that would ban minors from accessing social networking websites such as MySpace and Friendster as well as forbid libraries from making such access available. The bill goes by the name “Deleting Online Predators Act of 2006.”
Yahoo! Turns Down Microsoft Offer
“The search business has been formed. Microsoft doesn’t have a chance.” That is essentially what Yahoo! Chairman and Chief Executive Terry Semel was quoted as saying at a talk organized by the Newhouse communications school of Syracuse University. In light of last week’s stories questioning the possibility of a Yahoo!/Microsoft partnership to combat Google, he also stated that he had turned down an offer from Microsoft to buy a stake in Yahoo’s search business and that discussions about Bill Gates’ software group acquiring the company had not taken place.
Matt Cutts To Appear Live on The Daily SearchCast
Mark your calendars for next Tuesday, May 16, at 4:15pm Pacific time (7:15pm Eastern), as Danny Sullivan will be chatting with Google’s Matt Cutts in a special edition of The Daily SearchCast. They will actually cut in on the live SEO Rockstars program and chat about search and other things for about 45 minutes or so. This will all happen live from the Googleplex in Mountain View, California.
Yahoo! To Finally Upgrade Sponsored Search
No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways. “You’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience,” the email states.
