Via Jennifer Slegg at Search Engine Watch Blog, Google is adding "dayparting" to AdWords. Advertisers have been asking for it and now they will get it - the ability to schedule ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.

This announcement was made by Lexa Pope at Search Engine Watch Live in Seattle last week. Google obviously felt pressure not only from advertiser's demandes but also due to the fact that Microsoft has already made dayparting available with the release of MSN AdCenter in recent months. Now the only other major PPC provider that needs to follow suite is Yahoo! but that probably won't happen until early next year.