MSN adCenter has been in beta since early October, allowing a select few to test the system before going live. Well, it is finally out of beta and with a new name to boot – Microsoft adCenter. While they chose to associate Microsoft as opposed to MSN is a mystery. Nevertheless, now anyone can open an account with a deposit of $5. Jennifer Slegg has a rundown at Search Engine Watch Blog.
I was one of those that got in early but have yet to really play with it yet. I guess I better get to it because Microsoft has also switched over to running 100% adCenter ads in place of Yahoo! Sponsored Search ads. This is no surprise as MSN has recently been cutting back on the percentage of Yahoo! Sponsored Search ads that were displaying at MSN Search & Windows Live.com, substituting their own instead. Jennifer also points out that advertisers will also be able to see their advertisements appearing across a number of MSN & Microsoft properties in the future, including Windows Live Mail, Windows Live Spaces, Windows Live Safety Center, Windows Live for Mobile, Office Live and Office Online, and the Xbox® Web site Xbox.com.