Have you ever been frustrated over having a description that appears in your DMOZ (The Open Directory) listing appear in the results pages of search engines? Well MSN has done something about it. They are recognizing a new meta tag that allows you opt out of having DMOZ data show for your listing. Why would you care about this?
Well for starters, you may have a listing in DMOZ that is out of date or inaccurate and no matter what you do to try to get it updated, you efforts fail. It is also possible that the description a DMOZ editor wrote for your site is not optimal for your marketing purposes.
What MSN has done is to introduce a new option at the page level, a robots meta tag that tells the MSN search bot not to use the DMOZ site snippet. This is something that only can be done at Web page level, by a webmaster, and is not done as part of the robot.txt file.
So in your Web page you’d put -
< META NAME=”ROBOTS” CONTENT=”NOODP” >
< META NAME=”msnbot” CONTENT=”NOODP” >
In theory the first of these applies to all crawlers and the second just to MSN. MSN provides the following caution however:
“Putting either tag in your pages will not make your search results descriptions change immediately – they will change once our crawler has re-crawled the page. Usually that takes about 1 day to 4 weeks for us to re-crawl you.”
Kudos to Microsoft for allowing webmasters to have better control over how their pages appear is the search results.