Google had recently announced that they would add "dayparting" as a feature of AdWords in the not too distant future. Today they have made good on that promise. Dayparting is now a reality. You can now choose not only the days but the times that your campaigns run. Want to turn ads off on the weekend? No problem. Do you only want to serve ads a certain time of the day? No problem. You can even adjust pricing for certain time periods. Sweet!

The screen shot below shows an example of what the set up screen looks like within the AdWords control panel.



MSN's AdCenter already included dayparting with its initial release and now that Google offers it, it is all the more reason for Yahoo to quit messing around and get their product up to speed.