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July 28, 2006

Urinals That Talk?

When visiting a public restroom, how would you like a urinal that talks back to you? Dr. Richard Deutsch brings us the Wizmark Urinal Communicator, a urinal that talks. What does it say? Well, it could speak out positive messages such as "hey, pal, remember to not drive if you've had too much to drink," or more subtly, be used for advertising. Too strange to be true? I've already seen paper advertising in public restrooms and have even experienced audio tracks being played so why not a talking urinal?

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Will Social Networking Bill Have an Impact on Marketers?

A bill amending the Communications Act of 1934 was passed by the House yesterday. The Deleting Online Predators Act (DOPA), H. R. 5319, was introduced in an attempt to protect school kids from online sexual predators as well as obscene and pornographic imagery. According to the bill, schools and libraries receiving federal funding would be required to bar minors from visiting commercial social networking sites and chat rooms, unless they were under adult supervision. How does this impact marketers looking to target youth? Read on to find out.

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Pic of the Week - 7/28/06

This week's pic of the week is of a little kitten and a large dog cuddling together. Not all dogs and cats hate each other!

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July 27, 2006

Happy Birthday to The Daily SearchCast

That's right - it has been one year already since Danny Sullivan and WebmasterRadio.FM started doing The Daily SearchCast, a 30 minute radio broadcast with Danny Sullivan as he recaps current events in the world of search as well as throwing in a rant here or there. Daron Babin, founder of WebmasterRadio.FM, usually hosts the show but occasionally Dave Naylor, Todd (Oilman) Friesen, Detlev Johnson and Barry Schwartz fill in as hosts. Congratulations to Danny, Daron and everyone else who makes the show happen.

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July 21, 2006

Pic of the Week - 7/21/06

This week's pic of the week is of a dog who is either trying to keep cool or has an unusual way of hunting through the fridge.

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Business.com Makes Things Right

A couple of weeks ago I wrote about Business.com's practice of using "nofollow" attributes on editorial listings within their directory but did not use them on the paid listings, a backwards procedure for what the attribute was originally intended for. Today they have decided to stop using the attribute altogether. Todd Sims who is Vice President of Business and Corporate Development at Business.com, makes the announcement at Threadwatch.

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July 19, 2006

Yahoo!'s New Ad Platform "Panama" Delayed

ClickZ reports that Yahoo is delaying the launch of its revamped ad system dubbed "Panama" after previously stating that it would be launched sometime during the third quarter. Now they are shooting for the fourth quarter. Yahoo blames the delay on previously unforeseen complications in the quality control and testing process. In the meantime, advertisers are left with a very outdated and poorly functioning system.

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July 18, 2006

Current State of Who Powers Who in Search

Are there really only four major search engines that dominate the search landscape today? Pretty much but there are a variety of search "services" that still exist. However, most of these are powered by one of the four major search engines (Google, Yahoo, MSN & Ask). Following is a quick rundown of what the current state of "who powers who" looks like... at least today anyway.

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July 14, 2006

Pic of the Week - 7/14/06

This week's pic of the week is of a cat that has selected an very unusual sleeping spot.

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KinderStart Becomes KinderStopped In Lawsuit Against Google

That's right! "KinderStart Becomes KinderStopped..." a title coined by Danny Sullivan at Search Engine Watch Blog where he reports that Kinderstart.com has lost their case against Google over rankings. They do have the opportunity to amend defamation claims relating to its PageRank zero score by September 29th but it is unlikely that a move like that will be successful. I have been watching this case closely and have even written about it recently on this blog. The outcome pleases me but leads me to wonder, "who will be next?"

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Opt Out of DMOZ Descriptions at Google

Are you tired of seeing your Open Directory descriptions show up in the Google SERPs? Well now you have a choice. Google has finally added support for the NOODP tag. They are the second engine to recognize this tag now after MSN added support for it in May of this year.

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July 12, 2006

Google AdWords Adjusts Landing Page Quality Scores

Google has recently updated their landing page quality scoring system for AdWords in order to provide a better user experience for those who actually click the ads. This change will target advertisers whose ads lead to a poor user experience. The result is that their minimum bids will increase. What constitutes a poor user experience? Mostly landing pages that consist of nothing but ads or have very little content along with a bunch of ads. As a "quality publisher" (one who runs AdSense but has quality content to go along with the ads) I'll be watching closely to see how this affects profits.

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July 07, 2006

Business.com Bass Ackwards Use of "nofollow" Attribute

Via Threadwatch, it appears that Business.com has attached the rel="nofollow" attribute to its editorial or non-paid listings. At the same time, paid listings (the ones that have four additional links underneath them) do not have the rel="nofollow" attribute. A bit of a controversial move on Business.com's part seeing that this attribute was originally intended for paid links and not editorial type of links.

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Is W3C Selling PageRank Or Just Thanking Supporters?

Is the World Wide Web Consortium (W3C) selling PR9 links or just graciously thanking those who have chosen to support them? Via Barry Swartz at Search Engine Watch Blog comes the news that you can get a PR9 link at the World Wide Web Consortium (W3C) web site in which they will also list you on an additional page that has a PR7 all for the extremely affordable price of $1000 per year!

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Pic of the Week - 7/7/06

This week's pic of the week shows a dog performing an incredible feet - three tennis balls in his mouth all at the same time! How'd he do that?

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July 05, 2006

Aaron Wall Develops Market Research Extension for Firefox

A new extension is available for the Firefox browser called SEO For Firefox. It has been developed by Aaron Wall, famous for his SEOBook e-book publication who is also half owner of Threadwatch, a popular blog style forum. The tool pulls data from a number of sources to offer "a more holistic view of the competitive landscape" to search engine marketers.

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