I love this title – “KinderStart Becomes KinderStopped…” coined by Danny Sullivan at Search Engine Watch Blog where he reports that Kinderstart.com has lost their case against Google over rankings. They do have the opportunity to amend defamation claims relating to its PageRank zero score by September 29th but it is unlikely that a move like that will be successful.
I have been watching this lawsuit closely and am glad of the outcome. Had Kinderstart.com succeeded, we would have seen everyone and their mother come out of the woodworks trying to sue Google over rankings. There are already enough people whining about rankings and PageRank on the forums. I’m sure many would take it to the lawsuit level had Kinderstart.com won its case.
Danny covers this in more depth including the fact that KinderStart now hopes it can enlist other PR0 sites to file a class action lawsuit as well as how this case has highlighted a Google vulnerability.