Raven Internet Marketing Tools

RSSArchive for August, 2006

Does MySpace Have Any Link Juice Power?

It is a question I pondered a while back – does a link from the MySpace.com domain hold any special link juice powers? In other words, if one has a link with specific anchor text pointing to a web site, will that link alone help them to rank well for the same phrase? The answer is yes… and no.

Want To Drive Traffic To Your Blog? Listen to Uncle Rand!

Rand has done it again with his recent post “21 Tactics to Increase Blog Traffic”, a list of some of the most common pieces of advice on driving traffic to blogs. Honestly, Rand Fishkin of SEOmoz is one of the best I know in the business of attracting link bait. I’m going to start calling him The Link Bait King. Here he not only provides sound advice on increasing blog traffic, but has created another reason to link to his own site.

Former AdSense Publisher Suing Google

Frivolous lawsuits are more comical then anything else. It is sad that they waste taxpayer money, paper, people’s time, etc. but at least they are worth a chuckle… well most of them. The latest is a former AdSense publisher who is suing Google because she was removed from the AdSense program after clicking on her own ads, a definate no-no.

New Article on Link Baiting and Viral Campaigns

I’ve written a new article that has been published at SearchDay entitled “Generating Buzz With Link Baiting and Viral Campaigns”. It provides detailed coverage of the Link Baiting & Viral Search Success session recently held at Search Engine Strategies, San Jose and dives into the topic of how to employ successful link baiting and viral campaigns.

What the Future Holds for Search Engine Watch

With the news of Danny Sullivan’s soon to be departure from Search Engine Watch, many of us in the industry are now beginning to ponder what the future may hold for the Search Engine Watch site as well as its conferences – Search Engine Strategies. Will it all continue to grow as it has for so many years now or will it die a slow death?

Danny Sullivan Leaving Search Engine Watch & Search Engine Strategies

I couldn’t believe the headline as I was going through my RSS feeds this morning, “Leaving Search Engine Watch” found at Danny Sullivan’s personal blog, Daggle. Not only will Danny be departing Search Engine Watch but most certainly Search Engine Strategies as well. After 10 plus years, Danny is leaving because Incisive Media (the company that owns SEW and SES) has failed to renegotiate an acceptable contract to keep Danny at the helm.

List of Keyword Research Tools

Prior to any search marketing campaign, keyword research should take priority. This is the process of not only selecting keywords and phrases that are relevant to one’s business but ones that people are actually searching for. While a portion of this requires good old common sense, actual data and statistics are a necessary ingredient in developing a good list of words to target.

Comments Enabled

I’ve finally decided to enable comments on this blog. I had decided not to enable them in the past simply due to the fact that I didn’t want to add an additional task to my already busy schedule. However, I’ve decided to go ahead and try it and see what happens. If it becomes too burdensome, dealing with blog spammers and the like, then I may turn them back off at a later date. As for now, feel free to comment away. ;)

Finding and Dealing With Content Thieves

Old Welsh Guy (James Edwards) has a great post on catching and dealing with content thieves – those unscrupulous folks who steal other people’s content and attempt to pass it off as their own. It has happened to me several times and I have dealt with them in a similar manner.

Ten Ways To Retain Traffic During a Site Redesign

In lieu of all the top 10 lists going around, I have created my own with regards to site redesign. It is inevitable that web sites need to be redesigned, upgraded, spruced up, etc. from time to time. If your site is currently enjoying great search engine traffic, then the old adage, “Don’t fix it if it ain’t broke” will haunt you when considering any major site revisions. How can you have your cake and eat it as well? How can you have a brand new shinny site and retain all the search engine referrals you have come to love and enjoy?

Dumb Forum Spammers! Go Away Already!

It never ceases to amaze me how stupid people are, especially those who try to spam forums. Case in point – a post I found today on Small Business Ideas Forum, which I administer. Typically I edit or move posts into a trash area that the general public cannot see. Often times I ban the user. Once in awhile, I out them as I am doing here.

A New Tool for Alexa Data Junkies – Alexaholic

Are you an Alexa data junkie? If so there is a new tool for you that is called what else – Alexaholic. From their site, “Alexaholic blends Alexa website traffic graphs with a lightweight ajax-enhanced interface to satisfy hard-core Alexa traffic chart junkies – aka Alexaholics. Webmasters, SEO/SEM specialists, and domain owners can compare and measure website statistics for up to five domains at once, switch traffic chart types and ranges without page loads, and generate report pages that are easily bookmarked and shared.”