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Can a link from the MySpace.com domain help your site rank well for a particular phrase if you use that phrase as anchor text in the link? I conducted a little experiment a while back to answer that very question. Read on to discover my results.
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Rand has done it again with his recent post "21 Tactics to Increase Blog Traffic", a list of some of the most common pieces of advice on driving traffic to blogs. There is some valuable advice in there, of which Rand will typically charge clients $400 an hour for. Hats off to Rand for providing yet another valuable online resource.
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In the latest of frivolous lawsuits, Theresa B. Bradley, owner of Brava Corp, is suing Google for $250,000 because she was removed from the AdSense program for web publishers after clicking on her own ads. She is claiming that Google caused her "irreparable harm by damaging her reputation and the reputation of her products and services" because she is no longer allowed to display Google Ads on her site. Really?
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I've written a new article that has been published at SearchDay entitled "Generating Buzz With Link Baiting and Viral Campaigns". It provides detailed coverage of the Link Baiting & Viral Search Success session recently held at Search Engine Strategies, San Jose and dives into the topic of how to employ successful link baiting and viral campaigns. Featured speakers were Rand Fishkin of SEOmoz, Cameron Olthuis of Advantage Consulting Services, Jennifer Laycock from Search Engine Guide and Chris Boggs from Avenue A | Razorfish.
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With the news of Danny Sullivan's soon to be departure from Search Engine Watch, many of us in the industry are now beginning to ponder what the future may hold for the Search Engine Watch site as well as its conferences - Search Engine Strategies. Will it all continue to grow as it has for so many years now or will it die a slow death?
Read on for a recap of Barry Schwartz's most excellent opinions posted at Search Engine Roundtable as well as my own thoughts.
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I couldn't believe the headline as I was going through my RSS feeds this morning, " Leaving Search Engine Watch" found at Danny Sullivan's personal blog, Daggle. Not only will Danny be departing Search Engine Watch but most certainly Search Engine Strategies as well. After 10 plus years, Danny is leaving because Incisive Media (the company that owns SEW and SES) has failed to renegotiate an acceptable contract to keep Danny at the helm.
It is obvious to me that Incisive hasn't the faintest idea how important Danny is as not only a contributor to Search Engine Watch and the Search Engine Strategies conferences, but a figurehead as well. I would even be as bold to say that "he is" SEW and SES. Not to discredit everyone else involved with these two entities as Danny's staff is absolutely awesome but we all know that SEW and SES will not be the same without him.
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Prior to any search marketing campaign, keyword research should take priority. This is the process of not only selecting keywords and phrases that are relevant to one's business but ones that people are actually searching for. While a portion of this requires good old common sense, actual data and statistics are a necessary ingredient in developing a good list of words to target. I have assembled a list of the most popular keyword research tools, some of which are paid services while others are free.
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I've finally decided to enable comments on this blog. I had decided not to enable them in the past simply due to the fact that I didn't want to add an additional task to my already busy schedule. However, I've decided to go ahead and try it and see what happens. If it becomes too burdensome, dealing with blog spammers and the like, then I may turn them back off at a later date. As for now, feel free to comment away. ;)
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Old Welsh Guy (James Edwards) has a great post on catching and dealing with content thieves - those unscrupulous folks who steal other people's content and attempt to pass it off as their own. It has happened to me several times and I have dealt with them in a similar manner. James provides great tips on what evidence to gather, how to go about contacting the content thieves as well as who you should contact in addition to the thieves.
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In lieu of all the top 10 lists going around, I have created my own with regards to site redesign. It is inevitable that web sites need to be redesigned, upgraded, spruced up, etc. from time to time. If your site is currently enjoying great search engine traffic, then the old adage, "Don't fix it if it ain't broke" will haunt you when considering any major site revisions. How can you have your cake and eat it as well? How can you have a brand new shinny site and retain all the search engine referrals you have come to love and enjoy? Read on to find out.
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It never ceases to amaze me how stupid people are, especially those who try to spam forums. Case in point - a post I found today on Small Business Ideas Forum, which I administer. Typically I edit or move posts into a trash area that the general public cannot see. Often times I ban the user. Once in awhile, I out them as I am doing here.
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Are you an Alexa data junkie? If so there is a new tool for you that is called what else - Alexaholic. From their site, "Alexaholic blends Alexa website traffic graphs with a lightweight ajax-enhanced interface to satisfy hard-core Alexa traffic chart junkies – aka Alexaholics. Webmasters, SEO/SEM specialists, and domain owners can compare and measure website statistics for up to five domains at once, switch traffic chart types and ranges without page loads, and generate report pages that are easily bookmarked and shared."
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Google announced today that you can now display AdSense for search results within your own site. In this manner, you have the freedom to offer users web search while still maintaining the look and feel of your site. You can keep elements like the header, footer, and site navigation panel the same for the search results
page you create. I have yet to try myself but it sounds very cool.
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At the recent Search Engine Strategies conference in San Jose, I had the opportunity to see a live demo of the new ad platform that Yahoo! Search Marketing will replace with the old antiquated Overture platform. What is it like? A whole lot like Google's AdWords which is not a bad thing at all. Read on the see some of the features that will be coming in the fourth quarter.
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Andy Hagans and Aaron Wall have authored a new article available at SEOBook.com entitled ""101 Ways to Build Link Popularity in 2006." It is only fitting that their first tip is "Build a 101 list. These get Dugg all the time, and often become "authority documents". People can't resist linking to these (hint, hint)."
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Last week's Search Engine Strategies conference in San Jose was the best yet. It is my third SES in San Jose and fourth total. I spoke on the Retaining Traffic After Moving Or Redesign session, a new one for this year that was very well attended. Along with me, Paul Bruemmer, Scott Orth and Navneet Virk presented while Jennifer Laycock moderated. Jennifer I have known for a few years now but it was the first time I have had the opportunity to meet the other three although I have seen Paul Bruemmer's articles floating around throughout the years.
So what did I do, who did I see, etc., etc.? Read on to find out.
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I was at the Online Reputation Monitoring session at SES San Jose yesterday where Andy Beal was the last to speak. Because there was not much time left in the session, he had to rush his presentation. Therefore he jokingly asked how many bloggers were in the audience. Many of us raised our hands and he told us that we were all his favorite bloggers and that if we told our readers how great his presentation was, He'd buy us a drink at the bar, concluding, "that's how you ensure a good reputation among bloggers". While we all saw the joke, unfortunately for Andy, Rand Fishkin and Greg Jarboe thought it would be a good opportunity to link-bomb him with the phrase "drinks for links". So I join the fray!
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Trellian has announced new features in the KeywordDiscovery keyword research tool which include eBay Shopping Keywords , Data Quality & Skew, News Search and Market Share Analysis. They are unveiling this updated version at the Search Engine Strategies Conference that is currently taking place in San Jose, California. Read on for detailed information.
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I leave tomorrow for Search Engine Strategies, San Jose, a conference focused on search engines and search marketing that will probably attract well over five thousand attendees. After that it is off the San Francisco for three days of R&R. So blogging will probably be pretty light next week if I even have a chance to blog at all.
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This week's pic of the week is a really great shot of a cat stopping to enjoy nature. And you thought all cats did was sleep, eat and chase mouses.
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He just keeps getting bigger and bigger. Who? Danny Sullivan of course, a name that has become synonymous with search. No not the race car driver, but rather the founder of Search Engine Watch and the Search Engine Strategies Conferences that are held around the world. He was featured in a nice article yesterday on USA Today which is a good read I encourage all to check out. Read on for link to article as well as a few excerpts.
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