He just keeps getting bigger and bigger. Who? Danny Sullivan of course, a name that has become synonymous with search. No not the race car driver, but rather the founder of Search Engine Watch and the Search Engine Strategies Conferences that are held around the world. He was featured in a nice article yesterday on USA Today. Its a good read and I encourage all to check out but here are a few excerpts.

Google's Matt Cutts considers Danny Sullivan's Search Engine Watch website "must reading." To Yahoo's Tim Mayer, it's simply the "most authoritative source on search."

His readers would naturally assume that Sullivan, the self-described "world-renowned search authority," is the ultimate Silicon Valley insider. He is. But he does it all some 4,000 miles away — near here, in the remote little village of Chitterne, about four hours southwest of London.

"That he can do what he does from so far away is just wild," says Cutts, a Google engineer who is a regular on Sullivan's online podcasts.

Rand Fishkin of SEOMoz is quoted a couple of times as well.

For smaller ventures, the type of information discussed at SES is "life or death" advice, says Rand Fishkin, CEO of SEOmoz.org, a Seattle SEO firm.

"If I'm a small company and get five inquiries a day from people who found me in search engines, suddenly I am lifted out of obscurity and in the prime real estate for this new way of advertising," he says.

The article goes on to describe some of Danny's history and how he arrived at where he is today. You can meet Danny at the upcoming Search Engine Strategies Conference being held in San Jose, California starting Monday, August 7th and running through Thursday the 10th, of which I will be attending and speaking as well.