Google announced today that you can now display AdSense for search results within your own site. In this manner, you have the freedom to offer users web search while still maintaining the look and feel of your site. You can keep elements like the header, footer, and site navigation panel the same for the search results page you create.
At the recent Search Engine Strategies conference in San Jose, Yahoo! Search Marketing demonstrated some of the new features of the ad platform that is due to be released sometime in the fourth quarter. I was able to sit in on this “luncheon” session and took a few notes. Here is what I was able to scratch down as they showed us a live demo of the product.
“Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.”
That’s the introductory paragraph to a new article authored by Andy Hagans and Aaron Wall, entitled 101 Ways to Build Link Popularity in 2006.
Last week’s Search Engine Strategies conference in San Jose was the best yet. It is my third SES in San Jose and fourth total. I spoke on the Retaining Traffic After Moving Or Redesign session, a new one for this year that was very well attended. Along with me, Paul Bruemmer, Scott Orth and Navneet Virk presented while Jennifer Laycock moderated. Jennifer I have known for a few years now but it was the first time I have had the opportunity to meet the other three although I have seen Paul Bruemmer’s articles floating around throughout the years.
I was at the Online Reputation Monitoring session at SES San Jose yesterday where Andy Beal was the last to speak. Because there was not much time left in the session, he had to rush his presentation. Therefore he jokingly asked how many bloggers were in the audience. Many of us raised our hands and he told us that we were all his favorite bloggers and that if we told our readers how great his presentation was, He’d buy us a drink at the bar, concluding, “that’s how you ensure a good reputation among bloggers”.
I received an email this morning announcing new features in the KeywordDiscovery keyword research tool by Trellian. These additions include eBay Shopping Keywords , Data Quality & Skew, News Search and Market Share Analysis.
It’s Search Engine Strategies time again, a large conference that attracts thousands of people looking to network, learn more about search marketing and party (you know how conferences are). They are held all over the world throughout the year but the biggest, baddest one of them all takes place in San Jose – Silicon Valley. And why not? Three of the major search engines are there.
He just keeps getting bigger and bigger. Who? Danny Sullivan of course, a name that has become synonymous with search. No not the race car driver, but rather the founder of Search Engine Watch and the Search Engine Strategies Conferences that are held around the world. He was featured in a nice article yesterday on USA Today. Its a good read and I encourage all to check out but here are a few excerpts.