I’ve written a new article that has been published at SearchDay entitled “Generating Buzz With Link Baiting and Viral Campaigns“. It provides detailed coverage of the Link Baiting & Viral Search Success session recently held at Search Engine Strategies, San Jose and dives into the topic of how to employ successful link baiting and viral campaigns. A few excerpts:
Rand (Fishkin) defines link bait as attracting anyone who can link to your site. The goal is to get the highest level of traffic that linkers can provide.
Cameron Olthuis focused on managing your buzz. The idea is to learn what people are saying about you, whether good or bad. Either way can be good so long as you join the conversation.
Jennifer Laycock focused on how small business can create link bait. The cost is in the idea, not the marketing, a vital point because all the marketing in the world cannot help a bad idea. How do you come up with a good idea? First you must ask yourself what are your users passionate about. What hasn’t been done before? How will it benefit your users? Ideas spread because they are important to the spreader—not the originator.
Read the article in its entirety at SearchDay, a free daily newsletter from Search Engine Watch featuring web search news, reviews, tools, tips, and search engine headlines from across the web.