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September 26, 2006

How Much Information Should SEO's Reveal To Their Clients?

In performing search engine optimization, should SEOs keep their procedures and strategies secret from clients? Should their clients sit patiently by, waiting for the end results and not be concerned about the process that gets them there? I would answer no on both questions. In fact, I firmly believe that the client should know everything that is being done to optimize their sites for organic search. Not only do I believe in full disclosure, I believe in documenting it in writing. Read on to find out why.

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Posted by David Wallace | | Comments (1)

September 22, 2006

Data Thieving Scam With eCards

In one of the latest data thievery scams to be uncovered, cybercrooks are using eCards that appear to come from a secret admirer in order to collect sensitive personal information. The attacks involve e-mail messages that at first glance appear to be greeting cards. Clicking on the link to view the card, however, first sends the target to a malicious Web site that tries to silently install software that logs the user's keystrokes. After that the card is displayed.

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Posted by David Wallace | | Comments (0)

Signs That You May Need a Break From SEO

I live and breath SEO and SEM. It is certainly a passion of mine and has been for some nine years now. However even passions can get weary and sometimes I just need a break. With that thought, my friend Matt McGee has come up with a list of 21 signs that may indicate you need a break from SEO. How about that the S, E, and O keys on your keyboard are broken? Or your son tells you he wants to go play in the sandbox, you tell him it doesn’t exist? Read on for more excerpts and a link to the full list.

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Posted by David Wallace | | Comments (0)

September 21, 2006

Word of Mouth Advertising Still Reigns

A recent Inc. 500 study reveals what many of us business owners already know and that is that word of mouth advertising is still King. What percentage constitutes kingship? How about 82%. WOMMA (Word of Mouth Marketing Association) additional percentages extracts from the survey which asked CEOs on the Inc. 500 list how they advertise or market their products and services.

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Posted by David Wallace | | Comments (1)

September 20, 2006

Blogs & RSS Becoming Increasingly Popular with B2B Users

A new study released by KnowledgeStorm finds that blogs and RSS feeds are gaining momentum with business to business users. The survey was completed by more than 4,500 business and IT professionals around the world, representing a wide variety of job titles, vertical industries and company sizes. It aimed to explore how new forms of media such as podcasts and blogs are affecting content consumption and purchasing influence in the BTB marketplace.

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Posted by David Wallace | | Comments (1)

September 14, 2006

Network Solutions - Can I Just Renew My Domain Already?

What does Network Solutions, the original domain registrar and Danny's Family Carousel, a chain of car wash/oil & lube facilities have in common? They try to up sell you to the max. In other words, they not only want to sell you what you originally came in for but add on as many items as they can. Following is a comparison of two examples of where up selling gets to the point of absurdity.

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Posted by David Wallace | | Comments (2)

September 13, 2006

The Best Portable Computer Ever

Not search marketing related but too funny not to post - a video showing the ideal portable computer. Enjoy!

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Posted by David Wallace | | Comments (0)

September 12, 2006

Microsoft's Live Search is Now Live

"Live Search Now Live" - kind of a funny headline but in reality, Microsoft's new search platform dubbed Live Search has been in beta for quite a while now but is now live for all the world to see and use. Microsoft has been testing, accepting user feedback, iterating and testing more since March but now has release their new search platform both at Live.com and MSN.

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Posted by David Wallace | | Comments (0)

Free Teleseminar Training From Freshbooks

Want to receive training on everything from paid search advertising to web analytics to project management from some of the best of the best? How about John Jantsch (Duct Tape Marketing), Andrew Goodman (Page Zero Media), John Marshall (ClickTracks), Jennifer Laycock (Search Engine Guide), Craig Fitzpatrick (Devshop) and Jefferey Eisenberg (Future Now)? You can register for free teleseminars that will begin this Thursday and run every week for the next nine weeks at Freshbooks. Read on for details and link to register.

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Posted by David Wallace | | Comments (0)

September 11, 2006

AdWords Advertisers Can Now Preview Ads By Location

Do you target specific geographical regions with your AdWords account? Have you wished for a way to test to see if those ads are actually showing for the regions you are targeting? Well now you can preview your ads related to specific regions and localities. Inside AdWords announces a tool that allows you to preview your ads no matter where they're targeted. The search results and ads displayed are not active, so you can preview at will without accruing impressions or accidental clicks. Additionally, you can refine the results page by adding location attributes and values manually to the URL of the ad preview page.

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Posted by David Wallace | | Comments (0)

September 05, 2006

Get Paid To Answer Questions Online at ChaCha.com

A new social search site called ChaCha.com will pay people to answer questions online. CNet reports that ChaCha.com will pay what they call "guides" up to $10 per hour as they search for Web sites that contain answers to user questions. Additionally guides can invite other guides to the site and earn 10 percent of what the invited guides earn.

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Posted by David Wallace | | Comments (15)

A New Show on WebmasterRadio.fm - The Search Pulse

A new show entitled "The Search Pulse" will air for the first time today at 5pm (EST) on WebmasterRadio.fm. The show features Barry Schwartz, Chris Boggs and Benjamin Pfeiffer of Search Engine Roundtable in which they will discuss recent news in the industry of search and search marketing. Congrats to Barry, Chris and Benjamin. I personally wish the show much success!

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Posted by David Wallace | | Comments (1)

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