 |
« September 2006 |
Main
| November 2006 »
Aaron Wall (aka SEO Book) has authored a new article that takes a unique look at the difference between what he calls "Tactical SEO vs Strategic SEO." He explores the idea that many SEO tactics work well at achieving a certain goal, but to be wildly profitable one needs to go beyond tactics and approach things from a strategic front. "Many people who are great tactical SEOs do not build much equity because tactics without strategy have little value," Aaron proclaims. One example of tactical SEO is "Get quality links" whereas a more strategic approach would be to "create content, tools, or other packaged value systems which allow you to gain high quality viral links for a low aggregate cost. Create things that will make competitors want to talk about you." Read on for more excerpts as well as link to entire article.
Click to continue reading »
A new study released by Piper Jaffray shows that search is the most efficient marketing channel for acquiring new customers, more than twice as efficient as yellow pages, which placed second. The cost per acquisition for search is on average $8.50, whereas the Yellow Pages was the second-most efficient channel at $20 per customer acquisition. These two are followed by online display ads at $50, email at $60, and direct mail at $70. The study also found that because of the explosive growth of local search, the number of online advertisers could reach 2-4 million over the next five years from the current number of 700,000.
Click to continue reading »
This is probably not a surprising headline for most of us who feel that Google is taking over the world. The Raw Story has the details on how Google has just surpassed IBM as the third largest technology company in the world worth a whopping $145 billion. Compare that to IBM's $139.5 billion valuation and you can see that they have a good lead on them and are now biting at the heels of Cisco and Microsoft who still holds the #1 spot.
Click to continue reading »
I had a horrible customer service experience with a local body shop earlier this year when I took my son's 1968 Mustang for repair after a collision. I blogged about it and my post ended up positioning in the top three results at Google, Yahoo and MSN when you searched for their business name. In that post, I used the opportunity to examine their customer service and see what we in the search marketing industry could learn by it. As a follow up to that original incident, the owner finally discovered my original post and wanted to make things right. However making things right had a price tag and it was a pretty low one. In fact it was almost insulting.
Read on to find out what kind of a price tag this business owner places on their online reputation.
Click to continue reading »
Yahoo adds another blog to their mix - the Yahoo! Search Marketing Blog. Why now? Yahoo! Search Marketing has been around since they originally acquired Overture, right? The reason they are just now launching a blog is to coincide with the launch of their new platform. Subscribe to the feed and you will be able to keep abreast with the latest news and developments surrounding their search marketing platform.
Click to continue reading »
Google has released its own Custom Search Engine product which allows users to create their own search engines that reflects their knowledge and interests. What makes this offering different from others such as Rollyo, Eurekster and Yahoo Search Builder? AdSense! Not only can you create a custom engine that searches the URLs you add to it, you can earn money by running AdSense within the search results.
Click to continue reading »
I came across an article posted at Aviva Directory thanks to Andy Hagans which offers 21 tips on how to launch a blog - successfully. With thousands of blogs launching each and every day, this list provides some basic steps one can take in the first couple weeks of a blog launch. Tips are provided under six main categories - The First Impression, RSS & Subscriptions, Social Bookmarking (aka Going Viral), Getting networked, Link Building and Finishing touches. Read on for a few excerpts as well as link to full article.
Click to continue reading »
Yahoo's much anticipated new pay per click advertising platform named Panama is now live. There were speculations that they would wait until after the holidays but Barry Schwartz who is currently visiting Yahoo along with other prominent bloggers has reported that Yahoo has officially released the new platform.
Click to continue reading »
Bill Slawski who is an expert at tearing into all the patents search engines file and explaining them in layman's terms has put together a list of twenty possible ways search engines rerank pages before they deliver them to a searcher. Read on to see the first three as well as link to article containing entire list.
Click to continue reading »
It has been light posting over here this week as I have been busy guest blogging over at Search Engine Guide, filling in for Jennifer Laycock as she is currently on maternity leave after giving birth to a beautiful baby boy - Emmitt Charles Laycock. While the Google acquisition of YouTube dominated the news this week, there were a variety of additional things going on as well. I have provided a bullet list of all the topics I covered over the past couple of weeks. Enjoy!
Click to continue reading »
I came across an interesting article today at News.com that explores the possibility of parents being sued for their children's online activity. Well actually it is no longer a possibility but a fact with a recent lawsuit filed in San Antonio, Texas, by an assistant high school principal against two former students and their parents. The suit alleges that defamatory statements were made by the former students on their MySpace.com Web pages. Should parents be held responsible for their kid's online activity? It is a subject I have mixed feelings on.
Click to continue reading »
Yahoo!'s Tim Mayer appeared as a special guest last night on The Pulse, a weekly WebmasterRadio.FM show that presents a round table discussion on the latest news in search. Barry Schwartz asked Tim if Yahoo would follow MSN and Google's lead in supporting the NOODP tag. What is a NOODP tag anyway? It is a meta tag that allows a web site owner to opt out from having the search engines display the Open Directory information in the organic SERPs. The tag was first adopted by MSN and then by Google earlier this year. The good news is that Yahoo will now follow the others and support this tag. We should see this occurring over the next couple of weeks according to Tim.
Click to continue reading »
Forums provide an awesome online venue to accomplish a variety of things - learn more information on a specific subject, collaborate with your peers, receive feedback on a marketing tactic, business technique, product or even a particular service, to become part of a community and of course... to market yourself.
Being consistently active on four different forums, I have enjoyed all the benefits mentioned above one time or another. However, the last benefit - marketing yourself, must be done discreetly. In other words, if one is to market themselves in a forum which is comprised of an active community, marketing one's self should be subtle. In reality the only true way to market yourself effectively is not to market yourself at all but rather to contribute quality to the forum. When you do that, you market yourself naturally.
Click to continue reading »
I came across an interesting interview today conducted with Ask's CEO, Jim Lanzone. This among conversation on the web this week that search marketers are beginning to take more notice of Ask when implementing their SEO strategies. I have always liked Ask, even when the butler was on board and have always included them in any SEO strategy.
They currently enjoy the fourth position in the market, holding a 5% market share. The interview looks at how Jim became part of the company and ended up in the position he currently holds and his insight into Ask's future. Read on for a few excerpts and link to interview.
Click to continue reading »
Skaffe, one of the oldest human edited directories has launched a new directory called TeamSkaffe Directory for non-profit and non commercial web sites. TeamSkaffe realizes that some of the best and most comprehensive information on the Internet can be found on non-commercial sites, and that users can benefit from the quality information these sites provide. With that in mind, Team Skaffe has set up the TeamSkaffe Directory, which allows free submissions for non-commercial websites.
Click to continue reading »
Good Morning America did a story today on ChaCha.com, a new search engine that uses paid human beings (called guides) to find information for searchers. Since then, we have been inundated with requests from people who want to work for us... well not really for us but for ChaCha.com! I don't know if we were mentioned in the story or if people are simply finding a short piece I wrote last month but at any rate, these folks are assuming that we are ChaCha.com. Unless Good Morning America somehow associated us with ChaCha.com, can't people who want to search for others differentiate SearchRank, a search marketing company, from ChaCha.com, a human search engine?
Click to continue reading »
Marketing Pilgrim has launched a contest to give away a search engine marketing scholarship prize worth more than $5,000. Andy's goal is to help one lucky winner to either start their career in search engine marketing or improve their existing skills further. Included in the $5,000 prize package is access to conferences and online workshops, eBooks, a year's subscription to KeywordDiscovery and even free consultation from Andy Beal. Read on for more details.
Click to continue reading »
|
SearchRank | 39506 N. Daisy Mountain Dr., Suite 122-433 | Phoenix, Arizona 85086 | 623-551-3742
Copyright © 1997-2008 SearchRank. All rights reserved. |
|
| 
