Archive for November, 2006
Danny Sullivan Bids Farewell To Search Engine Watch
As promised earlier this year, Danny Sullivan’s last day as Editor in Chief at Search Engine Watch is today. He bids farewell in a post at the SEW Blog and reminds us that his new home will be over at Search Engine Land where he will continue to do what he has done so well over the last decade. The goodbye post includes a screenshot of one of the earliest versions of Search Engine Watch, before the site (and Danny) were acquired by Meckermedia. Later on, SEW was acquired once again by its current owner, Incisive Media.
Yahoo! Search Marketing Changes Managed Bids
As many Yahoo! Search Marketing advertisers continue to wait for the implementation of the new ad management platform dubbed Panama, some changes have been rolled in the way bids will be managed. This has been done in order to help prepare advertisers for the new platform. The changes will affect the Sponsored Search Manage Bids page so that all advertisers – both those who have upgraded and those who have not – will have equal access to the same relevant bidding information.
Super Bowl Commercial Marriage Proposal
Joe Morin has a new project he is working on. It is called “A Super Bowl Commercial Marriage Proposal” and can be likened to Alex Tew’s Million Dollar Homepage idea and Kyle MacDonald’s One Red Paperclip project. If you recall, Alex raised $1,037,000.00 by selling pixels on his homepage and Kyle aspired to trade a single red paper clip for something bigger and better. 14 trades later, he ended up with a house in Canada. In this project, a person who we will call JP (to keep his identity secret from his girlfriend) wants to make his wedding proposal in a TV commercial during next year’s Super Bowl.
Video Interviews From PubCon Las Vegas
WebProNews took the opportunity to conduct several video interviews during the most recent PubCon conference. Mike McDonald does an excellent job interviewing each person on a specific topic. Some of the personalities include Danny Sullivan, Brett Tabke, Andy Beal and even Matt Cutts.
SEO/SEM Trivia – How Well Do You Know It’s Stars?
Many of the prominent SEOs/SEMs in the world of search have specific recognizable traits that they are well known for. These may involve fashion, what they like to drink or even things they have done at conferences. I thought it would be fun to put together a trivia game to see how knowledgeable the community is in recognizing some of these folks.
SEMs and Traditional Agencies Working Together
As an owner of a full service SEM (Search Engine Marketing) firm, there are two things I love – word of mouth referrals and partnerships with traditional agencies. How can one not love these two means of acquiring new business? Word of mouth referrals is as old as the dinosaurs. As a consumer, you buy a product or receive a service that you are just absolutely thrilled with and you tell everyone you know. Not quite as old is the process of SEM companies who partner with agencies, whether those agencies specialize in PR, web development, traditional media (print, radio and video), etc. Very similar to word of mouth advertising, partnerships allow you to tap into an existing customer base who has already put their trust in the agency you are partnering with.
Microsoft’s bCentral Directory No More?
It appears that Microsoft’s Small Business Directory, otherwise known as Microsoft bCentral, has closed. The directory is still online but they are no longer accepting any new submissions. When you actually click on the link to add your site to the directory, you are greeted with the following message…
Weekly Rap-up of Search Engine Industry News – 11/20 – 11/24
A summary of search related news items that occurred this week including a recent court ruling that protects bloggers, forum owners and publishers from comments or content contributed from people other than themselves, Google stock surpasses the $500 mark, a new site featuring animated Flash movies launches and popular video blogger ZeFrank gives his tips for enduring the Thanksgiving family gathering.
The Thanksgivings of a Search Marketer
This Thursday, those of us in the United States will celebrate the Thanksgiving holiday. While I am thankful for my family, faith and the many blessings that have been bestowed upon me, I thought it would be fun to put together a list of things I am thankful for related to the world of search. These include tools, resources and even influential people. Search marketing has come a long way since I first entered it in 1997. With its evolution, there are many things I’m thankful for that help me to do my job well on a daily basis.
What Does the Future Hold For Search Engine Watch?
In an announcement last week during PubCon, Las Vegas, Danny Sullivan revealed his new home, Search Engine Land, where he will continue to do what he has been doing for the past ten years – covering the world of search. Along with that announcement came the news that Chris Sherman and Barry Schwartz would also be contributors as well. Danny will leave his current home, Search Engine Watch by the end of this month. Will Chris and Barry also be leaving? The answer is yes. Chris Sherman’s contract with Incisive, owner of Search Engine Watch, expires at the end of this year and Barry was never under any contract.
Microsoft Banning Sites for Participating in Link Exchanges
A Search Engine Watch thread reveals that Microsoft is banning sites for participating in spammy link exchanges at MSN and Live.com. This type of reciprocal linking is usually conducted with the attempt to artificially inflate the link popularity of a site and as such, assist in improving its rankings in the organic search results. While this is not the first time a search engine has taken action against link exchange schemes, it is the first that I have seen where the engine clearly explains why the site was banned.
Weekly Rap-up of Search Industry News – 11/13 – 11/17
A summary of search related news items that occurred this week including Google’s ongoing copyright issues, news that the Google/YouTube deal closes, Matt Cutt’s take on static IPs verses virtual hosting, Danny Sullivan’s announces his new venture when he leaves Search Engine watch at the end of this month and finally Jim and Mary Boykin give birth to a son.
