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As promised earlier this year, Danny Sullivan's last day as Editor in Chief at Search Engine Watch is today. He bids farewell in a post at the SEW Blog and reminds us that his new home will be over at Search Engine Land where he will continue to do what he has done so well over the last decade. Additionally Danny says goodbye at Search Engine Watch Forums where he will hang up his administrator and moderating badge and will become a regular member.
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As many Yahoo! Search Marketing advertisers continue to wait for the implementation of the new ad management platform dubbed Panama, some changes have been rolled in the way bids will be managed. This has been done in order to help prepare advertisers for the new platform. The changes will affect the Sponsored Search Manage Bids page so that all advertisers - both those who have upgraded and those who have not - will have equal access to the same relevant bidding information.
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Joe Morin has a new project he is working on. It is called "A Super Bowl Commercial Marriage Proposal" and can be likened to Alex Tew's Million Dollar Homepage idea and Kyle MacDonald's One Red Paperclip project. In this project, a person who we will call JP (to keep his identity secret from his girlfriend) wants to make his wedding proposal in a TV commercial during next year's Super Bowl. Read on for details on how you can help as well as link to actual proposal.
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WebProNews took the opportunity to conduct several video interviews during the most recent PubCon conference. Mike McDonald does an excellent job interviewing each person on a specific topic. Some of the personalities include Danny Sullivan, Brett Tabke, Andy Beal and even Matt Cutts. Read on to see a list of interviews that stand out. Hopefully this will be a continuing trend at for WebProNews trade shows and conferences, Chicago SES being the next one on the map.
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Many of the prominent SEOs/SEMs in the world of search have specific recognizable traits that they are well known for. These may involve fashion, what they like to drink or even things they have done at conferences. I thought it would be fun to put together a trivia game to see how knowledgeable the community is in recognizing some of these folks.
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As an owner of a full service SEM (Search Engine Marketing) firm, there are two things I love - word of mouth referrals and partnerships with traditional agencies. How can one not love these two means of acquiring new business? Word of mouth referrals is as old as the dinosaurs. As a consumer, you buy a product or receive a service that you are just absolutely thrilled with and you tell everyone you know. Not quite as old is the process of SEM companies who partner with agencies, whether those agencies specialize in PR, web development, traditional media (print, radio and video), etc. Very similar to word of mouth advertising, partnerships allow you to tap into an existing customer base who has already put their trust in the agency you are partnering with. This post looks at the latter of these - SEM/Agency partnerships.
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It appears that Microsoft's Small Business Directory, otherwise known as Microsoft bCentral, has closed. The directory is still online but they are no longer accepting any new submissions. When you actually click on the link to add your site to the directory, you are greeted with the following message: As of November 15, 2006 Microsoft will no longer accept new sign-ups for select Microsoft Online Small Business Services.
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A summary of search related news items that occurred this week including a recent court ruling that protects bloggers, forum owners and publishers from comments or content contributed from people other than themselves, Google stock surpasses the $500 mark, a new site featuring animated Flash movies launches and popular video blogger ZeFrank gives his tips for enduring the Thanksgiving family gathering.
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This Thursday, those of us in the United States will celebrate the Thanksgiving holiday. While I am thankful for my family, faith and the many blessings that have been bestowed upon me, I thought it would be fun to put together a list of things I am thankful for related to the world of search. These include tools, resources and even influential people. Search marketing has come a long way since I first entered it in 1997. With its evolution, there are many things I'm thankful for that help me to do my job well on a daily basis.
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In an announcement last week during PubCon, Las Vegas, Danny Sullivan revealed his new home, Search Engine Land, where he will continue to do what he has been doing for the past ten years - covering the world of search. Along with that announcement came the news that Chris Sherman and Barry Schwartz would also be contributors as well. Danny will leave his current home, Search Engine Watch by the end of this month. Will Chris and Barry also be leaving? The answer is yes. Now news come out that Danny will be pulling nearly the entire staff of Search Engine Watch as they move over to his new venue. Read on for all the juicy details.
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A Search Engine Watch thread reveals that Microsoft is banning sites for participating in spammy link exchanges at MSN and Live.com. This type of reciprocal linking is usually conducted with the attempt to artificially inflate the link popularity of a site and as such, assist in improving its rankings in the organic search results. While this is not the first time a search engine has taken action against link exchange schemes, it is the first that I have seen where the engine clearly explains why the site was banned.
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A summary of search related news items that occurred this week including Google's ongoing copyright issues, news that the Google/YouTube deal closes, Matt Cutt's take on static IPs verses virtual hosting, Danny Sullivan's announces his new venture when he leaves Search Engine watch at the end of this month and finally Jim and Mary Boykin give birth to a son.
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Announced at PubCon in Las Vegas, Google, Microsoft and Yahoo have agreed to come together and accept a standard protocol for submitting web pages to their crawlers via site maps. Google was the first to develop a site maps program where one could submit a feed to the Google index and not only ensure their pages are crawled but identify any potential problems. Now MSN and Yahoo follow suit. A new site (Sitemaps.org) has been launched that will contain more information on the subject.
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How do you know if the female in your life, whether that be your wife or mother, is a search marketer? Jill Whalen takes a humorous look at this with 12 Signs Your Wife (or Mom) is an SEO. Jill is one of the leading female search marketers in the world so she ought to know the signs that indicate that one's wife or mother are involved in search marketing. In fact I would venture to say that many of the tips listed are out of her own life examples.
Read on for a few of my favorites as well as link to entire list.
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Real estate agents face some of the toughest competition in the search space. Thousands of agents all competing for the same of near-identical key phrases and trying to capture one of ten spots when shooting for the first page of search results. How can they gain an edge over the competition? What will it take to set their site apart from the masses? Elise Wright from Famous Agents.com writes an excellent article entitled "21 keys To Link Bait Success" with the focus on what real estate agents can do to increase their search engine visibility as well as drive quality traffic to their sites. read on for link to article as well as a few excerpts.
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Friend and fellow moderator at Small Business Ideas Forum, Matt McGee, has put together a three part interview with Jon Glick, Senior Director of product search and comparison shopping for the shopping search engine Become.com. Prior to joining Become.com in 2005, Jon spent several years with Yahoo! as a key member of their search team, and was integral to Yahoo’s launch of its own search engine in 2004. Matt accidentally ran into Jon at the 2006 Search Engine Strategies conference in San Jose, out of which was born this three part interview. Read on for links as well as a few excerpts.
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I came across an interesting article today at MarketingVOX regarding the tremendous growth of social media. In the month of September, one out of every twenty U.S. Internet visits landed on one of the top 20 social-networking websites, nearly double the share of visits compared with a year ago. This according to a new study released by HitWise. Out of the twenty sites, MySpace is the undisputed leader receiving 82 percent of those visits. Not too much surprise there.
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The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser's landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as they do for ads showing on Google and the search network. The second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.
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SEO, short for search engine optimization is the act of optimizing web pages so that they position well in the organic search results for related keyword phrases. Hopefully the effort drives traffic and increases conversions in the process. Part art, part science, part common sense, SEO has become a necessary ingredient for web sites if they are going to capitalize on the 70 - 80 percent of searchers who click on organic search listings. Is SEO a one time fix - something that can applied to web pages once and then leave them be or is it more of an ongoing practice?
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New search engines launch all the time but how many entice users by offering to pay them to search? None until Zotspot, a new search engine that actually pays its searchers to search. The idea is to attract a user base that will use Zotspot for their search queries and then share the wealth by either allowing the searcher to keep their earnings or donate them to charity.
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Microsoft has just release their Live Search Box which can be added to your own web site. It allows website owners and bloggers the ability to add customized search capability to their sites. The search box enables visitors to search your site, the Web, or any other locations you define. The only downfall is that Microsoft is not sharing any of the revenues they receive from PPC ads being clicked on within your search results.
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