Announced at PubCon in Las Vegas, Google, Microsoft and Yahoo have agreed to come together and accept a standard protocol for submitting web pages to their crawlers via site maps. Google was the first to develop a site maps program where one could submit a feed to the Google index and not only ensure their pages are crawled but identify any potential problems. Now MSN and Yahoo follow suit. A new site (Sitemaps.org) has been launched that will contain more information on the subject.
How do you know if the female in your life, whether that be your wife or mother, is a search marketer? Jill Whalen takes a humorous look at this with 12 Signs Your Wife (or Mom) is an SEO. Jill is one of the leading female search marketers in the world so she ought to know the signs that indicate that one’s wife or mother are involved in search marketing. In fact I would venture to say that many of the tips listed are out of her own life examples.
Real estate agents face some of the toughest competition in the search space. Thousands of agents all competing for the same of near-identical key phrases and trying to capture one of ten spots when shooting for the first page of search results. How can they gain an edge over the competition? What will it take to set their site apart from the masses?
Friend and fellow moderator at Small Business Ideas Forum, Matt McGee, has put together a three part interview with Jon Glick, Senior Director of product search and comparison shopping for the shopping search engine Become.com. Prior to joining Become.com in 2005, Jon spent several years with Yahoo! as a key member of their search team, and was integral to Yahoo’s launch of its own search engine in 2004. Matt accidentally ran into Jon at the 2006 Search Engine Strategies conference in San Jose, out of which was born this three part interview.
I came across an interesting article today at MarketingVOX regarding the tremendous growth of social media. In the month of September, one out of every twenty U.S. Internet visits landed on one of the top 20 social-networking websites, nearly double the share of visits compared with a year ago. This according to a new study released by HitWise. Out of the twenty sites, MySpace is the undisputed leader receiving 82 percent of those visits. Not too much surprise there.
The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser’s landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as they do for ads showing on Google and the search network. The second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.
SEO, short for search engine optimization is the act of optimizing web pages so that they position well in the organic search results for related keyword phrases. Hopefully the effort drives traffic and increases conversions in the process. Part art, part science, part common sense, SEO has become a necessary ingredient for web sites if they are going to capitalize on the 70 – 80 percent of searchers who click on organic search listings. Is SEO a one time fix – something that can applied to web pages once and then leave them be or is it more of an ongoing practice?
New search engines launch all the time but how many entice users by offering to pay them to search? None until Zotspot, a new search engine that actually pays its searchers to search. The idea is to attract a user base that will use Zotspot for their search queries and then share the wealth by either allowing the searcher to keep their earnings or donate them to charity.
Microsoft has just release their Live Search Box which can be added to your own web site. It allows website owners and bloggers the ability to add customized search capability to their sites. The search box enables visitors to search your site, the Web, or any other locations you define.