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A summary of search related news items that occurred this week including PayPerPost changes their disclosure policy, Yahoo! will support a tag that excludes their own directory results from appearing in the SERPs, Google reminds us that using images next to AdSense is a no-no, Google discontinues supports for its search API, Del.icio.us releases a new badge called the Tagometer, Lee Odden's blog gets banned from Digg for no good reason and finally Blogger is updated with new features.
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Greg Boser (aka WebGuerrilla) doesn't post often on his blog but when he does, boy does he have something to say. This latest post which refutes the half truths being spread first by Did-it.com's president, David Pasternack and followed by executive chairman, Kevin Lee, is no exception. Both David and Kevin's articles attempt to paint a picture that SEO is a dying art while the future is all PPC. Greg exposes their hypocrisy in a most excellent post. I'll provide a few excerpts below but definitely take some time to read it in its entirety.
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"It's the most wonderful time of the year..." - uh oh you caught me singing Christmas melodies. It is that time of the year again - faith for some, the gathering of family as well and of course, gift giving. And with gift giving, there is gift getting (receiving). Have you made your wish list yet? I have, at least from a search marketing perspective. Allow me to share what I would like for Christmas this year.
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Time to vote for your favorite blogs and bloggers related to search and Internet marketing. Loren baker has assembled the voting after compiling favorites from comments on an earlier post. The SearchRank Blog was nominated under the SEO Blog of the year category. Wow - what an honor! Thanks to those who nominated us. Voting is open now and runs thru December 24th after which it will be closed. Good luck to all who were nominated. There is certainly no lack of quality content being produced on a variety of blogs in our industry.
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During the recent Search Engine Strategies conference held in Chicago, I had the privilege of attending a session entitled "CSS, Ajax, Web2.0 and Search Engines." On hand was Shari Thurow of Grantastic Designs, Jim McFadyen of Critical Mass, Scott Orth of Selytics, and from the search engines themselves, Amit Kumar from Yahoo and Dan Crow from Google. Shari, Jim and Scott each took turns discussing these three buzz words of 2006 while the search engine reps were able to offer some additional thoughts.
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It has been widely speculated as of late that the future of DMOZ, also known as The Open Directory or ODP for short, is unsure. Not only has it become increasingly impossible to get a web site listed in DMOZ, the submission form has been broken since October. The reason behind this is that the machine holding DMOZ in AOL ops crashed and they have yet to fix it. Rich Skrenta, DMOZ-founder, gives us some insight into what is going on.
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I got tagged so I guess I'm it. I'm referring to a blog tagging game originally started by Jeff Pulver, and archived for the SEO/SEM world at The Blog Tag Tree. The game requires that bloggers share five things about themselves that relatively few people know. Li Evans tagged me so I guess I'll play. Here are five things that you may or may not know about me.
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A summary of search related news items that occurred this week including Matt Cutts debunking common rumors, AOL is found to have the safest search results, Yahoo's new search platform is rolled out, new social search engine, Decipho launches, Google releases updated tool bar for Firefox, Yahoo! Publisher network ads Ad Blocking feature and finally Rebecca Kelly from SEOmoz puts together a funny cartoon trip report from SES Chicago.
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David Naylor (aka DaveN) and his team of programmer have release a new social networking site called TickMe. He describes it as "a bit like Myspace/Faceparty but with more privacy and a dating slant." How is TickMe different from other social networking sites? David describes it as, "the answer to your greatest social problem - finding out if someone likes you without risk of rejection. Tick someone you know or a random hottie and no-one finds out unless they Tick you back!"
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I get request for links from link builders all the time, what I refer to as "link request spam." The content of the email is typically the same because they are using some kind of form letter. Simply fill in the blanks to somewhat personalize it even though most often the sites requesting links have absolutely nothing to do with my site (except that they are both on the Internet). It is a lazy way to build link popularity as opposed to building quality content that will attract links naturally or actually taking the effort to seek out quality links whether they are requested, purchased or both. Today I get an email from a really lazy link request spammer who forgot to "fill in the blanks" of the form letter. If they are going to spam me for links, at least try to personalize the email already!
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Andy Beal has just published an article entitled "Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007" in which he provides some proven strategies that any marketing firm can implement. The five secret strategies Andy lists are tried and trusted as he has used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year. Read on for a bullet list with some excerpts and link to original article.
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What is a "brand advocate" anyway? ClickZ defines them as "consumers who spread opinions via word of mouth, as well as over social networks, instant messaging, chat, photo sites and blogging." According to a new research report released today by Yahoo! and comScore Networks, not only is social networking's influence on marketing growing, but particularly vocal individuals are having more of an effect than ever.
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Matt Cutts wife is gone on vacation. With that you would think that Matt would be taking it easy but not so. Rather he has been posting like crazy at his blog. Therefore Rand Fishkin thought it might be a good time to ask Matt some specific questions - eleven to be exact. Seeing that Matt was absent from the SES Chicago show last week, possibly Matt would take some time to answer a set of questions that offer multiple choice answers? The answer was yes which produced a nice list of juicy tidbits regarding Google outlook on web sites and search marketing.
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For the last three Search Engine Strategies conferences, Irma and myself have hung out with Liana Evans who runs the Search Marketing Gurus blog and currently works for Commerce360. Li, as we call her is already very outgoing but during the recent SES Chicago conference, she came up with an idea that probably allowed her to meet more people than she ever expected to - HatBait.com. Read on for link to 102 pictures of SEMs wearing funny hats.
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In an interview with Andy Beal, Google’s business product manager for trust and safety, Shuman Ghosemajumder, has clarified that Google's click fraud rate is less than 2% of all "invalid clicks", which means the actual number is more likely just a fraction of one percent! This in contrast to the 20% or so that most click fraud agencies report. Andy was able to gain inside access to information never before seen outside of the walls of the Googleplex. Whether that was intention or not, it proves that the click fraud rate discovered by most AdWords advertisers is on average less than 2% of all clicks through Google’s system. Read on for link to article.
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This year's Search Engine Strategies conference in Chicago was simply a blast. I attended last year but was only there for one day because a spot on a Site Clinic session opened up. I literally flew in Wednesday and left 24 hours later only leaving the hotel once to attend a party held at Buddy Guy's Legends club. This time around, my wife and business partner, Irma joined me as we attended the entire week. We met tons of cool people and were able to experience some of the highlights of this fabulous city.
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A summary of search related news items that occurred this week including Ask launches Ask City, Jason Calacanis keynotes at Search Engine Strategies Chicago, how to utilize AdWords even when you do not have a web site, Search Engine Strategies in Chicago wraps up and finally rumors that Metcafe is up for sale at a price tag of $200 plus.
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We all knew this was coming. With Danny's recent departure from Search Engine Watch, the resource he founded which was acquired twice, first by Jupiter Media and then by Incisive, it was only a matter of time before it was expected that a new conference series would be announced. While Danny will continue to chair two more Search Engine Strategies conferences for Incisive - New York in April and San Jose in August, Danny's new conference series will be called Search Marketing Expo, or SMX for short. The first event will take place in Seattle on June 4 & 5th 2007.
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I'll be heading out Sunday to Chicago for the annual Search Engine Strategies Conference. I will be a Q&A speaker on the "Working With Ad Agencies" session that looks at how SEM firms can survive and thrive in the ad agency world through partnerships, coexisting and other means. I will also be covering the "CSS, AJAX, Web 2.0 & Search Engines" session for an article I will write shortly after the conference for SearchDay. Other than that, haven't made up my mind exactly which sessions I will attend. Most of all I look forward to meeting up with all my search marketing friends. So posting may be light next week unless there is breaking news or I get inspired.
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A summary of search related news items that occurred this week including news that Google reaches settlement with Belgium publishers, YouTube coming to a mobile phone near you, a new service geared towards seniors (or those without computers) that allows them to receive email via special printer, Google Answers closes, Yahoo seeks to scoop up researchers from Google Answers, everything you ever wanted to know about Matt Cutts, Google's secret advertising network and finally, one of the funniest pranks played on a telemarketer I've ever seen.
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While there are many fine SEO firms spread out across the globe, there is equally a share of bad firms as well or as Jill Whalen calls them, "Quacks." In her most recent newsletter, Jill provides 10 signs that your SEO may be a quack. Some of them are obvious but others might not be quite so obvious to those shopping for SEO services. That is why when searching for an SEO vendor, it is so important to perform due diligence so you can have confidence in who is finally selected. Jill's tips will help identify firms to stay clear of. Read on for a quick list as well as link to entire article.
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