During the recent Search Engine Strategies conference held in Chicago, I had the privilege of attending a session entitled “CSS, Ajax, Web2.0 and Search Engines.” On hand was Shari Thurow of Grantastic Designs, Jim McFadyen of Critical Mass, Scott Orth of Selytics, and from the search engines themselves, Amit Kumar from Yahoo and Dan Crow from Google. Shari, Jim and Scott each took turns discussing these three buzz words of 2006 while the search engine reps were able to offer some additional thoughts.
From this experience I wrote an article that has been published today at SearchDay. The article defines what these technologies are, how they are useful in the development of web sites but how they can have a negative impact on organic search rankings or as I like to call it – search visibility. Learn how to employ these new technologies but at the same time ensuring your ability to position your site well in the search results is not compromised. Click here to read “Web 2.0 Technologies and Search Visibility” by yours truly.