Yahoo!’s Latest Acquisition – MyBlogLog

It was first rumored in November but never confirmed. Today it is a reality. Yahoo! has acquired MyBlogLog, a social network for bloggers and blog readers. MyBlogLog will be part of the Yahoo Developer Network. The size of the deal is not being confirmed, although rumors put it at around $10 – $12 million.

I have only recently heard about MyBlogLog when Andy Beal introduced me to it. In fact, I have barely set up my own personal profile little alone started to build any kind of community before news of this acquisition hit today. What is especially neat about MyBlogLog is that you can actually see who has been reading your favorite blogs. For those who add the recent reader widget to their blog, you can view profiles of those who have recently visited. It works a bit like comments except that readers do not have to actually leave a comment in order to leave their footprints behind.

MyBlogLog has this to say about themselves:

For the first time, everyone who reads a web site or blog can learn about and engage with one another, and in the process take the conversation to a whole new level. Readers can become friends with other people who read your favorite blogs. See what else they’re reading. Check out their MySpace and Friendster profiles and view their Flickr photostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring? What are they reading elsewhere on the Web?

Additional comments on the acquisition self by MyBlogLog’s founders can be found at the MyBlogLog Official Blog.