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« January 2007 |
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| March 2007 »
We've been asking for some time now. It was even promised as a possible future development. Well now it is finally arrived - support for a "NOYDIR" meta tag. Web site owners have long been frustrated over the lack of control they have had in they way their home page appears in the Yahoo! search results if they are also listed in the Yahoo! Directory. This due to the fact that Yahoo! would use the title and description from the directory listing as opposed to the site's title tag and meta description tag and/or snippet of content from the actual web page. Today Yahoo! finally provides a way for webmasters to have more control over how their home page appears in Yahoo! search results.
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The places to obtain free SEO advice are plentiful. There are forums, blogs, articles, ebooks, webinars, and even live internet radio shows such as WebmasterRadio.fm. However most often the advice given is more of a general nature involving specific techniques or strategies that can be applied to a multitude of sites. If advice is given about a specific site, such as in a forum, it is most often generalized so it can help all who visit the forum as opposed to just the site owner themselves. Now, what if you were able to receive free SEO advice from a handful of industry experts related to your specific site that is not generic in nature but specifically designed to help improve your search engine visibility? Read on to find out how.
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I received an email from the folks over at PRWeb over the weekend announcing some new features that have been added to their online press release service. These upgrades will enhance the effectiveness of press releases and user's experience with their service. Read on for summary of new features as well as link to more details.
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A summary of search related news items that occurred this week including Business.com to provide PPC ads for Wall Street Journal Online, Viacom chooses Joost instead of YouTube to distribute commercial programming, Adware Distributor DirectRevenue is fine $1.5 million by FTC for its shady business practices, Google Apps matures and enters the business world, and finally Rebecca Kelly gives us SES London in comic strip format.
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I conducted a test last April (almost 10 months ago) in which I added a phrase to our SearchRank MySpace profile that at the time produced no search results at any of the four major engines. I linked the phrase to Justin Timberlake's official web site to see if I could get the site to rank for that phrase even though it did not appear anywhere within his site - a Google bombing of sorts. After 4 months, it only worked for MSN. However, someone named Rebecca recently emailed me through MySpace and said that the link was in fact now ranking Justin's web site for that phrase on Google.
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Just received an email from David Temple who along with Ian McAnerin have been planning the upcoming China Search Marketing Tour that will take place during Search Engine Strategies in China conference. While the conference only runs two days (May 25th-26th) the tour runs from May 19th thru the 28th - 10 glorious days in China. The reason for David's email was to announce that they are offering an early bird discount of $500 until March 5, at 5pm EST.
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The folks over at MyBlogBlog have made some updates that will make it more difficult for spammers to game the system. This action is in response to an exploit taken advantage of over the weekend where a spammers sent multiple requests to join their communities as co-authors and then automatically approve the requests. Danny Sullivan and Shoemoney were just a couple of many impacted by this.
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Establishing trust with consumers is crucial to the success of any online business, especially those who are selling a product or service. This is oftentimes easier to do in the "real world" than it is on the Internet. For example, you as a consumer are in a brick and mortar storefront looking to buy a particular product. You can be comfortable with the atmosphere, enjoy the selection of merchandise they have to offer, and even be assured of their stability as a business because they have been around for some time. The sales person can also put you at ease if they are friendly and helpful to you. Web sites are a bit different in that they are not physical locations. Plus you are dealing with a digital medium as opposed to a real person.
So what are some steps web sites and ecommerce shops can take to establish trust with their users and ultimately convert them into a paying customer? Read on to find out.
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A summary of search related news items that occurred this week including Yahoo's expansion of their mobile phone advertising to 18 nations, Loren Baker writes up an excellent guide to buying links, Google will start displaying AdWords Quality Score to advertisers, Moment Magazine provides an in-depth look at Google Co-founder, Sergey Brin, and finally, Google's latest acquisition is an in-game (video) advertising company.
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Loren Baker has an excellent post on why the nofollow tag sucks. In fact he provides thirteen reasons why it has failed to deliver on its original purpose. I couldn't agree more. Loren reminds us that the NoFollow link attribute (rel="nofollow") was originally created to block search engines from following links in blog comments, due to the amount of blog comment spamming. However this has not dealt with the real problem and that is stopping people from spamming blog comments in the first place. Things like asking a question or requiring authentication works much better in combating comment spam.
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Is Google looking to dominate the world? Many believe so. They certainly have their hands in more things than most people can keep track of. A video entitled "Master Plan - about the power of Google" suggests that not only is Google becoming too powerful but that they have obtained a mass of information on people, disregarding our privacy. The video even suggests that Google is sharing this information with the CIA.
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A summary of search related news items that occurred this week including Google adds comprehensive back link tool to Webmaster Central, Walmart enters the movie download game, Google opens Gmail to everyone, SEMPO releases "State of Search Engine Marketing 2006" Report, and finally Michael Gray provides 13 ways to promote your local business for free or 5 ways to do it with a limited budget.
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Can giant corporations not only admit they are wrong but act quickly to make the wrong right? Yes they can. The National Pork Board has done just that, issuing a letter of apology to Jennifer Laycock over a big misunderstanding. If you recall last week an attorney representing The National Pork Board had sent Jennifer Laycock a C&D order over an alleged trademark dispute. They had claimed that a shirt Jennifer sells to help raise money for the non-profit milk banks was violating their trademark "the other white meat."
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Did you see the proposal from the My Super Proposal which aired locally during the Veronica Mars show Tuesday night? It was available shortly thereafter on iFilm.com and I have included it below. Can you guess who it is?
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Andy Hagan, who refers to himself as the laziest SEO in the world, has done it again. He has given away his entire link baiting game plan in "The Ultimate Guide to Linkbaiting and Social Media Marketing." It is actually a quality piece that no truly lazy person could accomplish. At least it would require some time away from sandy beaches and sipping Mai Tais. Read on for a few juicy tidbits as well as link to the guide itself.
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We watched the Super Bowl at a friend's house yesterday. I drove like a mad man to get there in time as I had been anxiously waiting to see the match up between the bears and the Colts. Not really. It was the commercials I was interested in. Well sort of. Actually I wanted to see the marriage proposal that has gained national exposure thanks to the help of my friend and fellow search marketer Joe Morin. I didn't care too much about the game itself as my team (Green Bay Packers) was not represented. I wanted to see JP (not his real name) propose marriage to his girlfriend during one of the Super Bowl commercial spots.
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As promised last week, Yahoo! is rolling out their new ranking model today for its paid search advertisers. Gone is the highest price gets the highest position model and what is replacing it is a system that operates in much the same way as Google AdWords does. Read on for five tips Yahoo! provides advertisers in preparation of this new ranking model.
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Keyword Discovery is our keyword research tool of choice. It offers the most robust features and probably the cleanest data compared to any number of keyword research tools on the market. Don't believe me? Well now you can try it for yourself. The fine folks over at Trellian have just released a free version of their tool.
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A summary of search related news items that occurred this week including YouTube's future plans to share ad revenues with original posters of videos, Serph, a tool that helps you find what other people are saying on the web right now is open for beta testing, Yahoo! announces Brand Universe - a collection of 100 or so entertainment micro-sites, build good traffic and links with StumbleUpon, and finally, Digg scraps Top Diggers list in reaction to reports that top Diggers are being approached to submit stories for money.
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Would you ever confuse breast milk with pork? The National Pork Board apparently thinks people will and has threatened to sue my friend, Jennifer Laycock, over a shirt that is being sold to help raise money for the non-profit milk banks. The shirt reads "The Other White Milk. "The National Pork Board feels it violates their trademark "the other white meat." Give me a break! How does pork have anything to do with milk or breastfeeding for that matter?
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