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	<title>Comments on: How To Establish Trust With Users in the Online World</title>
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		<title>By: Derrick Daye</title>
		<link>http://www.searchrank.com/blog/2007/02/how-to-establish-trust-online.html/comment-page-1#comment-141</link>
		<dc:creator>Derrick Daye</dc:creator>
		<pubDate>Sun, 25 Feb 2007 14:01:56 +0000</pubDate>
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		<description>Dave, a solid post here. You&#039;re right, proof points that you are trustworthy are the key out here. The more we know about who is behind the curtain, the more the walls come down. Humanize the experience. A simple invitation on your point-of-sale page to call &#039;Bob Smith&#039; at &#039;phone number&#039; if you would like to get to know me/us better, can make all of the difference.
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		<content:encoded><![CDATA[<p>Dave, a solid post here. You&#8217;re right, proof points that you are trustworthy are the key out here. The more we know about who is behind the curtain, the more the walls come down. Humanize the experience. A simple invitation on your point-of-sale page to call &#8216;Bob Smith&#8217; at &#8216;phone number&#8217; if you would like to get to know me/us better, can make all of the difference.</p>
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		<title>By: Matt McGee</title>
		<link>http://www.searchrank.com/blog/2007/02/how-to-establish-trust-online.html/comment-page-1#comment-140</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Tue, 20 Feb 2007 22:03:33 +0000</pubDate>
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		<description>Good post, Dave. I&#039;d add a couple related items:

6. Admit it when you don&#039;t know or don&#039;t have an answer.

7. Admit mistakes.


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		<content:encoded><![CDATA[<p>Good post, Dave. I&#8217;d add a couple related items:</p>
<p>6. Admit it when you don&#8217;t know or don&#8217;t have an answer.</p>
<p>7. Admit mistakes.</p>
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