Andy Hagan, who refers to himself as the laziest SEO in the world, has done it again. He has given away his entire link baiting game plan in “The Ultimate Guide to Linkbaiting and Social Media Marketing.” It is actually a quality piece that no truly lazy person could accomplish. At least it would require some time away from sandy beaches and sipping Mai Tais. Following are a few juicy tidbits but don’t stop there. Any person involved in search marketing should give this guide a read.
The single most important aspect of a link bait piece is its title. On social bookmarking sites such as Delicious and Digg, the title is pretty much all people see before they decide to vote or bookmark. In a 1000-word article with a 10-word title, the 10 words in the title are probably more important than the next 1000.
… content is only crowned as king when it has focus. Focus comes from the title. In the title, you are making a promise to the reader: here’s what you’re going to read/learn/achieve in this article. All your content should be devoted 100% to meeting (or exceeding) this promise. Anything else—no matter how “valuable”—is fluff and should be cut out.
… if you’re waiting on some random person to first (a) find your content, and then (b) submit it to bookmarking sites out of the goodness of his/her own heart, you’ll likely be waiting a long time. Sometimes you have to toot your own horn. Just toot it in a smart way.
To summarize, title is the most crucial element, the way the linkbait is packaged is important as well and don’t wait around for someone else to promote it but take some steps on your own. Good stuff, Andy.