Can giant corporations not only admit they are wrong but act quickly to make the wrong right? Yes they can. The National Pork Board has done just that, issuing a letter of apology to Jennifer Laycock over a big misunderstanding. If you recall last week an attorney representing The National Pork Board had sent Jennifer Laycock a C&D order over an alleged trademark dispute. They had claimed that a shirt Jennifer sells to help raise money for the non-profit milk banks was violating their trademark “the other white meat.” Her shirt read “The Other White Milk.”
Did you see the proposal from the My Super Proposal which aired locally during the Veronica Mars show Tuesday night? It was available shortly thereafter on iFilm.com and I have included it below. Can you guess who it is?
Andy Hagan, who refers to himself as the laziest SEO in the world, has done it again. He has given away his entire link baiting game plan in “The Ultimate Guide to Linkbaiting and Social Media Marketing.” It is actually a quality piece that no truly lazy person could accomplish. At least it would require some time away from sandy beaches and sipping Mai Tais. Following are a few juicy tidbits but don’t stop there. Any person involved in search marketing should give this guide a read.
We watched the Super Bowl at a friend’s house yesterday. I drove like a mad man to get there in time as I had been anxiously waiting to see the match up between the bears and the Colts. Not really. It was the commercials I was interested in. Well sort of. Actually I wanted to see the marriage proposal that has gained national exposure thanks to the help of my friend and fellow search marketer Joe Morin. I didn’t care too much about the game itself as my team (Green Bay Packers) was not represented. I wanted to see JP (not his real name) propose marriage to his girlfriend during one of the Super Bowl commercial spots.
As promised last week, Yahoo! is rolling out their new ranking model today for its paid search advertisers. Gone is the highest price gets the highest position model and what is replacing it is a system that operates in much the same way as Google AdWords does.
Keyword Discovery is our keyword research tool of choice. It offers the most robust features and probably the cleanest data compared to any number of keyword research tools on the market. Don’t believe me? Well now you can try it for yourself. The fine folks over at Trellian have just released a free version of their tool.
A summary of search related news items that occurred this week including YouTube’s future plans to share ad revenues with original posters of videos, Serph, a tool that helps you find what other people are saying on the web right now is open for beta testing, Yahoo! announces Brand Universe – a collection of 100 or so entertainment micro-sites, build good traffic and links with StumbleUpon, and finally, Digg scraps Top Diggers list in reaction to reports that top Diggers are being approached to submit stories for money.
Would you ever confuse breast milk with pork? The National Pork Board apparently thinks people will and has threatened to sue my friend, Jennifer Laycock, over a shirt that is being sold to help raise money for the non-profit milk banks. The shirt reads “The Other White Milk. “The National Pork Board feels it violates their trademark “the other white meat.” Give me a break! How does pork have anything to do with milk or breastfeeding for that matter?