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February 05, 2007 | | Comments 0

Update on “My Super Proposal”

We watched the Super Bowl at a friend’s house yesterday. I drove like a mad man to get there in time as I had been anxiously waiting to see the match up between the bears and the Colts. Not really. It was the commercials I was interested in. Well sort of. Actually I wanted to see the marriage proposal that has gained national exposure thanks to the help of my friend and fellow search marketer Joe Morin. I didn’t care too much about the game itself as my team (Green Bay Packers) was not represented. I wanted to see JP (not his real name) propose marriage to his girlfriend during one of the Super Bowl commercial spots.

We arrived just in time to see the Chicago Bears score on the opening kickoff. So when would the commercial come? The first quarter? Nope. The second passed as well with no Super Bowl proposal. “Maybe after the half time show with prince (which was quite impressive I must add),” I thought but into the fourth quarter and no proposal. Maybe they will show it towards the end of the game – at the 2 minute mark. Why not? Let JP and his girlfriend watch the game and top it off with a marriage proposal. However the game ended with the Colts going on to victory but no Super Bowl marriage proposal.

What happened? “Maybe they did it as a local spot,” I thought. You know, there are a few opportunities for commercials that are geared towards the viewer’s local area. That must be how it happened. If this was the case, then I know JP is not from Arizona as I watched every commercial and did not see the proposal. I couldn’t wait to get home and check out the My Super Bowl Proposal.com web site. Surely the details must be there.

It was then that I learned that the proposal would not air during the Super Bowl. First the advertiser in which they had hoped to include the proposal in a commercial ad backed out. Then CBS who said they may air the proposal itself sometime during the program failed to deliver. How sad. After all the effort, the publicity and buzz, JP’s dream to propose to his girlfriend during this year’s Super Bowl would not come to fruition.

But wait – he has a backup plan. Although both JP and his girlfriend are huge NFL fans, his soon wife-to-be is a fan of the show “Veronica Mars” which airs on the CW Network. So the plan now is to do something equally special and propose during one of the commercial spots during the next show which airs tomorrow (Tuesday). JP could only afford a local spot but Joe is still working hard to get national exposure for the ad. At any rate, JP’s girlfriend will see the proposal tomorrow night and hopefully say yes. JP promises that he will make the actual proposal available for viewing by Wednesday so if you do not catch the show itself, check out My Super Bowl Proposal.com by Wednesday to see how everything turns out.

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About the Author: David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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