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« February 2007 |
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| April 2007 »
A summary of search related news items that occurred this week including Citizendium makes plans to build a better Wikipedia, Yahoo! launches Mobile Publisher Services, Yahoo! click fraud settlement receives final approval by federal court, Yahoo! Mail now has unlimited data storage, reputation management tool Serph comes out of beta, and finally, BusineesWeek takes a look on whether Google is becoming too powerful for their own good.
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It appears that Senator and presidential hopeful John McCain's MySpace page has been hacked. Apparently whoever set up the page page used a well known template designed by Newsvine but neglected to give any proper credit. Not only does the page fail to give credit for use of the template, some of the images are still hosted on the Newsvine server, meaning that they have to pay for the bandwidth used from page views on McCain’s site.
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Having worked with companies both large and small for almost a decade now, I have learned that there are fundamental principles that both parties must follow if they are going to have a successful SEO relationship. And that is what SEO truly is - a relationship or better yet, a partnership between the two parties. Like any partnership, there are do's and don'ts that each party must practice if the relationship is to be a success. While not a complete list, I have put together ten important things to practice in order to have a successful SEO relationship.
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One can pretty much assume that if someone steals your copy, they are not too bright. The content thief is not intelligent enough to write or develop something on their own so they pilfer someone's else's hard work. However there are some that are in a class all by themselves. Not only are they too stupid to write their own content, they neglect to remove references to the place where they originally stole the content. Read on for a prime example of this.
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A summary of search related news items that occurred this week including Yahoo! continues to take steps on setting the standard for mobile search by expanding its oneSearch service, Google puts their pay per action pricing option into beta test and invites participants, Google denies rumors that it is developing a mobile phone, News Corp. and NBC combines forces to build YouTube rival, and finally, Thomas McMahon from Online Marketing Blog provides us 10 suggestions on how to cut out blog spam.
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That is the lesson that KinderStart.com has learned as their case against Google is thrown out of court by Judge Jeremy Fogel of the U.S. District Court for the Northern District of California. The judge also imposed yet-to-be-determined sanctions on KinderStart legal counsel Gregory Yu for making unsupported allegations against Google. Additionally he granted Google the right to seek attorneys fees for the costs of defending against these specific charges.
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I came upon such a question today on Search Engine Watch Forums. It is not the first time it has been asked - "Can I include my competitor's names in my SEO strategy? Will I find myself in any kind of legal trouble?" Or even, "Is it ethical?" Sure you can do it. It is your site - you can do what you want with it. Yes, you may find yourself receiving one of those nice little cease and desist letters. As for ethics, that would depend on what your ethics are.
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A summary of search related news items that occurred this week including Microsoft to expand advertiser participation for adCenter Content Ads, Viacom sues YouTube/Google for $1 billion over copyright infringement, Microsoft acquires Tellme networks, Google improves their privacy policy by anonymizing search records, and finally, Google confirms rumors that it is working on a mobile phone device.
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 There's a new social community site that is drawing the attention of affiliate and search marketing professionals everywhere. Its called, BUMPzee, and is described as a niche blog aggregator with a community on top. BUMPzee is organized into bite-sized communities into which they pull the latest relevant blog entries from around the Internet. Members of those communities keep up with the latest news, vote on the best stories, and discuss them, either here on BUMPzee or over at the blog itself.
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A summary of search related news items that occurred this week including Hitslink stats for February show Google continuing to gain while the other three search engines continue to fade, Greg Jarboe highlights some of the key finding sof Piper Jaffray's recent report on the future of the industry of search, social networking pioneer Friendster names Google as the exclusive provider of advertising and web search services for its network, Yahoo! adds social networking to it Answers product, Google Local Business Center adds new features, and finally just two days after Turkey blocks access to YouTube, they change their minds and allow access once again.
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I don't know how I missed this. Possibly because the day it was posted was my birthday and I was out of the office most of the day. What I am referring to is a post on the Stepforth blog by Ross Dunn announcing Yahoo!'s revamping of their paid inclusion program. Even had I come upon the news, I probably would have merely yawned because really, who cares about their paid inclusion program anyway? Instead of revamping it, they should killing it. Jim Lanzone, CEO of Ask seems to feel the same way.
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It has been a worry of many SEOs for the last couple of years. Will the fact that search engines are adding more "personalization" to the search results eventually kill the business of performing search engine optimization for web sites? SEO has become a very lucrative business and has seen many new companies as well as individuals come into the space for the last several years. SEOs fear that their livelihood may be in jeopardy as engines like Google, Yahoo and others cater to the personal searching habits of their users. Gord Hotchkiss of Enquiro recently sat down with one of Google's most prominent software engineers, Matt Cutts, to discuss the topic of personalization and the future of SEO. Read on for link to full transcript of interview as well as a few excerpts and my own evaluation.
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A summary of search related news items that occurred this week including comScore January results show Google continuing to lead in search market share as well as searches conducted increased by 2% over December, Goodge will finally reveal URLs of publisher sites to AdWords advertisers participating in their contextual network, Microsoft files a patent that explores the possibility of removing organic search listings when there's also a paid listing pointing to the same page, Jason Lee Miller of WebProNews breaks down study on the behavior of searchers with the intent to buy versus searchers with the intent to find information, Google releases click fraud figures claiming that less than 0.02% of all clicks are actually fraudulent, and finally The Online Marketing Guy gives us 20 reasons why newbie SEOs should stop taking on clients.
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