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| May 2007 »
During the recent Search Engine Strategies conference in New York, I had the opportunity to attend the "In House: Big SEO" session and listen in on how in house SEOs handle their search engine optimization strategies for large corporate sites. While the actual SEO techniques between small sites and large sites do not differentiate that much, the hurdles one has to clear are worlds apart. Read on for a link to full article which was published at SearchDay.
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Blogs exist on just about every variety of subject one can imagine. And more and more blogs come online each and every day. But what does it take to really have an active blog that people will subscribe to and come back again and again to read? It requires creativity. It requires dedication. Even more so, it requires an addiction to the act of blogging itself. How about you? Are you a blog addict? Read on for ten signs that may indicate that you have an addiction, my friend.
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A summary of search related news items that occurred this week including a list of 17 top social media niche sites by Andy Hagans, Microsoft adds new features to adCenter, Ask will launch contextual advertising program at the end of May, Danny Sullivan authors a concise guide on PageRank for both searchers and webmasters, and finally, Google Desktop version 5 is released which is now available in 29 different languages.
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When talking to a potential customer, I can usually tell in a minute or less if they are going to be problematic. Call it intuition. Call it sixth sense. Or simply chalk it up to over ten years of experience. It usually starts with a gut feeling that tells you, "Don't take on this new client, it is going to be more trouble than its worth." It is then up to you to decide whether to listen to that still small voice or go against it and sell out for the money. Everytime I have done the latter, I have lived to regret it. Fortunately the longer I do this, I learn from past mistakes and pay more attention to the voice inside my head.
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Unless you have been living in a cave for the last month, you have no doubt heard of Google's plan to acquire online advertising company, DoubleClick. Along with that deal, they will acquire search marketing company, Performics which DoubleClick had purchased beforehand in 2004. This has created a stir of controversy among search marketers who are now concerned over the fact that Google owns a search marketing company. Will they embrace it of which there would then be concerns over whether Google would give them preference over other search marketing efforts? Will they sell it to avoid the obvious conflict of interest? Or will they simply shut it down.
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Matt McGee from Small Business SEM has put together a fun post comparing well known SEO/SEM personalities to celebrities recognized throughout the world. Names include Rob Kerry (aka Evil Green Monkey), Rebecca Kelly, Bill Slawski, Jeremy Shoemaker (aka Shoemoney), Scott Orth, David Temple, Li Evans, Todd Malicoat, Chris Boggs, Todd Friesen, Jennifer Laycock, Cameron Olthuis, Lisa Barone, Andrew Goodman and Justin Sanger. Read on for link as well as another comparison Matt left out.
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A summary of search related news items that occurred this week including Google reaches deal to sell radio ads on Clear Channel, Yahoo sponsored ads now carry check out icons for merchants who offer PayPal payment processing, Google add "PowerPoint" like presentation software to Google Docs, MySpace news officially launches, and finally Rebecca Kelly from SEOmoz once again provides a recap of a Search Engine Strategies conference in comic strip format.
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Another big acquisition has taken place. Experian, a global information solutions company has agreed to acquire Hitwise, a leading Internet marketing intelligence company for $ 240 million in cash. This not even a week after Google agrees to acquire DoubleClick for an astounding $ 3.1 billion and rumors yesterday that eBay is looking to acquire StumbleUpon.
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 I can now say that we have been providing search marketing services for a decade. That's right, April 18th is the day that we celebrate as our birthday. At least it is the date where we obtained our first trade name and opened a business checking account here in Arizona. Through that time we have had the privilege to work with so many companies of so many different types and sizes. At the same time we have watch search marketing birth and grow into the multi-billion industry it is today. The future of search looks bright as so does our future as well. Happy birthday, SearchRank!
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What started with a three hour flight delay and three gate changes at the airport turned out to be another great SES, this time in New York City. While Irma and I were supposed to arrive in New York from Phoenix at about 4:30 pm, we actually did not get to our hotel till a little after 8 pm. The original plan was to attend the Internet Marketers of New York charity party, however because we were absolutely famished by the time we arrived (all we had eaten at this point in the day was an airport breakfast burrito), we opted to hook up with Matt McGee and head on over to the Stage Deli for dinner. Then it was over to the Hilton Bar where we met up some old friends. Read on for the rest of the story...
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I love my career - running a search marketing firm. I get to take on exciting challenges in an industry that is constantly changing and evolving. Search marketing is a fun and rewarding career. That is not the only reason why I love the fact that I'm a search marketer but also because I could have one of these jobs instead...
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Matt Cutts started a firestorm this last Saturday by inviting people to use Google's spam report form to report paid links. Many are interpreting this as a sign that Google is having difficulty detecting which links are paid and which are not. Others see it as Google taking another step to dictate how we should run our web sites and even our businesses. Although I can respect the fact that Google wants to protect its own search algorithm and ultimately their business model, I think they have gone a bit to far with this one.
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Why buy one company or one chunk of technology at a time when you can own the entire infrastructure everything runs on? Phillipp Lenssen over at Google Blogoscoped has put together a fake press release dated about ten years ahead announcing Google's acquisition of the Internet for $2,445.5 billion in cash.
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I am just barely back in Phoenix after SES New York and what do I see all over the place in my feeds this morning? News that Google has won the acquisition of DoubleClick. The price tag rivals their recent acquisition of YouTube - $3.1 billion in cash! I don't typically like to rehash news but this is big. So what does this mean for Google advertisers? What does it mean for their competitors? read on for a f few summaries from various sources that might provide a clue.
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How do you get the search engines to recognize the content of a site when it is all Flash? I have written before on the problems that Flash sites impose as far as a site's search visibility. Because flash is composed of highly compressed graphics and/or video, the text that is often contained within the Flash elements are invisible. Furthermore if a site is completely Flash, meaning everything is contained with the Flash object - the graphics, the navigation, the content, even the interface, then engines have a difficult time understanding the topic of the site and is some case experience difficulty in crawling pages (if they exist in the first place). So what to do? Read on to find out.
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A summary of search related news items that occurred this week including reports that Google is joining the fight to buy DoubleClick after Microsoft initially showed an interest, Google Ads are coming to your television box, SEOmoz releases the second version of their Ranking Factors document, Google introduces 'My Maps' where you can make your own custom Google Maps, Yahoo! to limit ad descriptions to 70 characters or less come this May, and finally, ClickTracks releases a small-medium business version of their ClickTracks Pro software that includes click fraud detection.
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It doesn't seem that long ago that I was in Chicago attending the winter Search Engine Strategies conference and now, New York. My wife and business partner, Irma, and myself will be heading to New York on Monday for this year's SES - my first time to the big city and her second. That's the reason why I haven't put up a single blog post until now - been busy trying to wrap up two weeks worth of work.
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