Why buy one company or one chunk of technology at a time when you can own the entire infrastructure everything runs on? Phillipp Lenssen over at Google Blogoscoped has put together a fake press release dated about ten years ahead announcing Google’s acquisition of the Internet for $2,445.5 billion in cash.
I am just barely back in Phoenix after SES New York and what do I see all over the place in my feeds this morning? News that Google has won the acquisition of DoubleClick. The price tag rivals their recent acquisition of YouTube – $3.1 billion in cash! I don’t typically like to rehash news but this is big. So what does this mean for Google advertisers? What does it mean for their competitors? A few summaries from various sources that might provide a clue.
How do you get the search engines to recognize the content of a site when it is all Flash? That was the topic of a late night discussion some of us search marketers were having in the Hilton bar last night . I won’t disclose the exact details of the site we were discussing. I have written before on the problems that Flash sites impose as far as a site’s search visibility. Because flash is composed of highly compressed graphics and/or video, the text that is often contained within the Flash elements are invisible. Furthermore if a site is completely Flash, meaning everything is contained with the Flash object – the graphics, the navigation, the content, even the interface, then engines have a difficult time understanding the topic of the site and is some case experience difficulty in crawling pages (if they exist in the first place).
A summary of search related news items that occurred this week including reports that Google is joining the fight to buy DoubleClick after Microsoft initially showed an interest, Google Ads are coming to your television box, SEOmoz releases the second version of their Ranking Factors document, Google introduces ‘My Maps’ where you can make your own custom Google Maps, Yahoo! to limit ad descriptions to 70 characters or less come this May, and finally, ClickTracks releases a small-medium business version of their ClickTracks Pro software that includes click fraud detection.
It doesn’t seem that long ago that I was in Chicago attending the winter Search Engine Strategies conference and now, New York. My wife and business partner, Irma, and myself will be heading to New York on Monday for this year’s SES – my first time to the big city and her second. That’s the reason why I haven’t put up a single blog post until now – been busy trying to wrap up two weeks worth of work.