During the recent Search Engine Strategies conference in New York, I had the opportunity to attend the “In House: Big SEO” session and listen in on how in house SEOs handle their search engine optimization strategies for large corporate sites. While the actual SEO techniques between small sites and large sites do not differentiate that much, the hurdles one has to clear are worlds apart.
I wrote an article covering this session that is entitled “In House SEO for Big Brands / Big Sites” which you can find at SearchDay. Here are a couple of excerpts:
SEO then becomes more of an evangelism effort where the main leader is not only training the team about best practices and techniques, but pushing the need for SEO in the first place.
The evangelism process can take place through on-site training, a wiki or even an internal blog. It is also wise to introduce corporate marketing to the Web development team because most never meet in the real world. The bottom line is that if you train the right people from the right parts of your business well, the optimization process becomes much easier.
Read the full article at Search Engine Watch’s SearchDay.