Comments on: What Will Google Do With Their Newly Acquired Search Marketing Company? http://www.searchrank.com/blog/2007/04/what-will-google-do-with-performics.html Featuring news, opinion and commentary related to the industry of search engines and marketing. Tue, 16 Mar 2010 06:19:38 +0000 http://wordpress.org/?v=abc hourly 1 By: David Wallace http://www.searchrank.com/blog/2007/04/what-will-google-do-with-performics.html/comment-page-1#comment-573 David Wallace Tue, 02 Dec 2008 15:27:11 +0000 http://174.133.136.242/blog/?p=334#comment-573 You're a bit late pivet85 as Google has already decided to sell off Performics - http://www.searchrank.com/blog/2008/04/seos-breathe-sigh-of-relief.html You’re a bit late pivet85 as Google has already decided to sell off Performics – http://www.searchrank.com/blog/2008/04/seos-breathe-sigh-of-relief.html

]]> By: pivet85 http://www.searchrank.com/blog/2007/04/what-will-google-do-with-performics.html/comment-page-1#comment-572 pivet85 Tue, 02 Dec 2008 09:24:03 +0000 http://174.133.136.242/blog/?p=334#comment-572 They could keep it but phase out the services that would generate controversy such as organic and paid search marketing. However, what happens to existing client relationships? Will they abandon these campaigns, refer them to another SEM agency or something else? With existing relationships with the likes of America Online, Cingular, CompUSA, Eddie Bauer, OfficeMax, Quickbooks, Staples, Verizon Wireless, etc., it is unlikely that Google would simply cut them off. I doubt they will just kill it either as some are speculating. It just is not good business sense to shut down something that is profitable. They could keep it but phase out the services that would generate controversy such as organic and paid search marketing. However, what happens to existing client relationships? Will they abandon these campaigns, refer them to another SEM agency or something else? With existing relationships with the likes of America Online, Cingular, CompUSA, Eddie Bauer, OfficeMax, Quickbooks, Staples, Verizon Wireless, etc., it is unlikely that Google would simply cut them off.

I doubt they will just kill it either as some are speculating. It just is not good business sense to shut down something that is profitable.

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