A Deeper Look Into the Workings of Business.com
Jeff Behrendt of Aviva Directory has put together an interview with Jessica Bowman, Director of Search Engine Optimization at Business.com. She is their in-house SEO and also frequently writes for Search Engine Land, Search Engine Watch and Search Engine Journal. The interview sheds some light on her duties managing SEO for such a large site as well as a look into how the directory itself is run.
A few take-aways:
Business.com is considered by many to be the leading business search engine serving more than 30 million unique users and thousands of advertisers every month.
The main reason to list with Business.com, whether pay-per-click or internet directory listings, is to reach business decision makers online. Our pay-per-click ads are distributed on Business.com and across the Business.com Advertising Network of premier online business destinations such as BusinessWeek, Forbes, The Wall St. Journal Online, Local.com and our business expert community and how-to site, Work.com. Internet directory listings are displayed on Business.com in one of our over 65,000 business categories. Our concentrated business buyer audience results in high quality leads for our business-to-business advertisers.
Business.com is organized around more than 65,000 business categories. Our pay-per-click Featured Listings do receive the most prominent placement and are listed above internet directory listings. However, internet directory listings are still an effective means of gaining exposure for companies trying to reach a business audience given the breadth of our directory categories.
On how one performs SEO on such a large site:
… you just have to pick a section of the site and dig in. Page-by-page we’re making our way to the top of the SERPs. As for ranking priorities, I have found that it is really no different than what you do with smaller sites, we just have a much larger volume to go after so prioritization of your time and effort is more important.
Finally, Business.com is nice enough to offer a discount to Aviva’s readers. Simply use promotion code “AVIVA” when you submit your site to receive the discounted price of $159 per annual listing )normal rates are $199).
Check out the complete interview at Aviva.
About the Author: David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
