Comments on: Marketing Sherpa To No Longer Publish Buyer’s Guides for SEO and Paid Search http://www.searchrank.com/blog/2007/07/marketing-sherpa-buyer-guides-no-more.html Featuring news, opinion and commentary related to the industry of search engines and marketing. Fri, 20 Jan 2012 16:12:46 +0000 hourly 1 http://wordpress.org/?v= By: Bill Hartzer http://www.searchrank.com/blog/2007/07/marketing-sherpa-buyer-guides-no-more.html/comment-page-1#comment-181 Bill Hartzer Thu, 05 Jul 2007 18:49:49 +0000 http://174.133.136.242/blog/?p=374#comment-181 Although it's rather sad to see that report go, I have to admit that I agree with them--it's hard to give specific data and reviews for this industry. Well, you could give them and publish them but the liability and upkeep of it all would be horrendous. Perhaps we're seeing a trend, though, as we move more into "general online marketing" rather than specific SEO or PPC services. Frankly, I'm seeing a lot of what you would call "traditional SEO" firms move into providing more overall online marketing services like social media marketing and other types of services. So, them not publishing it is not unexpected for me. I think it's just a "changing" of the industry. Although it’s rather sad to see that report go, I have to admit that I agree with them–it’s hard to give specific data and reviews for this industry. Well, you could give them and publish them but the liability and upkeep of it all would be horrendous.

Perhaps we’re seeing a trend, though, as we move more into “general online marketing” rather than specific SEO or PPC services. Frankly, I’m seeing a lot of what you would call “traditional SEO” firms move into providing more overall online marketing services like social media marketing and other types of services.

So, them not publishing it is not unexpected for me. I think it’s just a “changing” of the industry.

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